Double Fusion partners with Gala-Net and NHN for in-game ads

Double Fusion has struck a deal to supply advertising, sponsorship opportunities and in-game item sales with NHN USA and Gala-Net.

Both companies specialise in free-to-play online titles, with the deal covering Gala-Net's Upshift StrikeRacer and NHN's Gunbound, Gunz, Rounders Poker and Soldier Front.

"Gala-Net is bringing online entertainment and opportunities to the next level by giving gamers the most thrilling, highest quality services for free," said John Young, VP of Gala-Net.

"As someone who knows the in-game advertising market intimately, I am confident that Double Fusion shares these goals, and has the experience and the sales team to help us make that happen."