Double Fusion Hires Recruiting And Organization Specialist Richard Willoughby As VP Of Human Resources

SAN FRANCISCO - Jan. 4, 2006 - Premiere independent in-game advertising company Double Fusion has laid the groundwork for its accelerated growth by hiring Richard Willoughby, recruiting and management expert, as Vice President of Human Resources. Willoughby brings a wide and deep array of experience in corporate recruitment and staff development, honed at International Data Group (IDG) and NBC, to Double Fusion's fast-growing team.

With nearly twenty-five years as a top human resources executive, Willoughby is a seasoned veteran across media, research and venture capital environments, during times of rapid growth. Most recently, as Vice President of Human Resources for IDG and a member of the corporate management team, Willoughby helped define business goals for the company, and directed operating divisions worldwide to double-digit profit and share-price improvements. Willoughby assisted in the successful recruitment of the majority of IDG's US business unit heads and overseas Managing Directors, as well as top editorial, sales and technology staff.

"Double Fusion is poised for rapid growth," noted Jonathan Epstein, president and CEO of Double Fusion, "and Richard is the ideal steward of the expansion of our executive and management teams. To build on our leadership position, it is critical that we bring in only most capable media, advertising, and games industry professionals, an assignment no one could perform better in than Richard."

Prior to his 15-year career at IDG, Willoughby was a HR consultant at The North Star Group, and Director of Personnel Systems at NBC, where he managed reporting and analysis of all staffing data and assisted with the sale of their radio division and broadcast acquisitions. His introduction to training and development began with RCA, where he was a manager in various HR generalist roles. Willoughby earned his MBA at the Wharton School, University of Pennsylvania, and his BA at Amherst College.

Double Fusion enables advertisers to harness the huge reach, targeting and engagement potential of videogames, most notably to the critical male 18-34 demographic. The company is committed to advancing the state of the art through development of its technology and through the sale and execution of the widest range of dynamic in game advertising and marketing programs, from measured spot media buys all the way up to fully immersive storyline integrations.

Double Fusion's combination of technology and sales solutions allows publishers to increase their per-title revenues through integrated and dynamic ad placement opportunities. Developers and publishers interested in learning more about Double Fusion should visit www.doublefusion.com.

About Double Fusion

Founded in 2004, Double Fusion is the leading independent provider of dynamic in game advertising. Going beyond traditional advertising mediums to engage valuable and hard to reach gamer demographics, Double Fusion provides the widest range of in-game advertising and marketing programs available on the market. Dedicated teams work closely with advertisers, developers, and content owners to ensure seamless execution of advertising campaigns, creating an additional revenue source for videogame publishers while protecting the gameplay experience. Double Fusion has built a management team including the executives responsible for building the most important media businesses connecting consumer advertisers with the

video game audience. The company is headquartered in San Francisco, with offices in Los Angeles, New York, Jerusalem, and London. Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.

Double Fusion is a registered mark of Double Fusion, Inc.

All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only.