Dora the Explorer range

New York, NY – May 27, 2010 – 2K Play and Nickelodeon today announced that festivities surrounding Dora's 10th anniversary will reach a new level of excitement with the launch of Dora's Big Birthday Adventure on the Wii™ system, Nintendo DS™ system and the PlayStation® 2 computer entertainment system. In addition, preschool gamers will have a unique opportunity to bolster their math and culinary skills with tasty results in Dora's Cooking Club exclusively for Nintendo DS. To join in the celebration, Diego will embark on his first Mega Bloks building block video game quest in Go, Diego, Go! Mega Bloks Build & Rescue that will also be available exclusively for Nintendo DS.

"We're honored to be Nickelodeon's partner as we join the worldwide celebration of Dora's 10th Anniversary," said Steve Lux, vice president of business development for 2K Play. "When it comes to making games and connecting with our audience, we share a common mission with Dora the Explorer: we embrace adventure, learning and cultural diversity."

"Partnering with 2K Play allows us to introduce fun and engaging video games that mirror the educational and problem-solving elements that can be found on both Dora the Explorer and Go, Diego, Go!," said Shaan Kandawalla, vice president of digital retail games, Nickelodeon. "As we commemorate Dora's 10th Anniversary, we believe the new lineup will help young fans celebrate this milestone."

Dora's Big Birthday Adventure, based on Dora's 10th Anniversary special televised event, follows Dora and Boots on their biggest adventure yet as they try to find their way out of Storybook Land to make it to Dora's big birthday celebration. Nintendo DS players will trace, tap, shout and scribble their way through challenges such as riding a unicorn over the rainbow and floating in a magic bubble across Sea Snake Lake.

Console gamers will alternate playing as Dora and Boots as they travel through mystical lands like Wizzle Mountain and the Dancing Forest. For collaborative play, the Help Option will allow parents to pick up a second controller and assist their child in designated sections of the game.

In Dora's Cooking Club, the most endearing character in preschool television will take her cooking skills to the Nintendo DS in her first video game incorporating a Pre-K through Kindergarten math curriculum. Gamers will chop, measure, stir and sprinkle in over thirty cooking games to create tasty treats including pizza, enchiladas and yogurt and berry Fruit Fiestas. The game will track the player's progress and allow parents to check their child's advancement in curriculum types including numbers, counting, shapes, patterns and measurement.

Diego fans will be shouting "Al rescate! To the rescue!" as Diego and Baby Jaguar join forces with Mega Bloks for the very first time in a video game in Go, Diego, Go! Mega Bloks Build & Rescue for Nintendo DS. In this building block adventure, Diego must rescue lost animals and build homes for them in habitats ranging from the savannah to undersea coral reefs. To do so, young gamers must collect Mega Bloks to build construction tools and rescue vehicles including submarines, hang gliders, off-road trucks and snowmobiles.

"We are thrilled to be associated with 2K Play and the Diego video game, as part of the excitement surrounding Dora's 10th anniversary," said Vic Bertrand, chief innovation officer at MEGA Brands. "Diego's adventures are great for showcasing the play and educational value of the Mega Bloks construction system and we are excited to see our building blocks featured in a DS game for the first time!"

2K Play's upcoming Nickelodeon games will feature voice actors from the Nickelodeon television shows, including a cameo by actress Rosie Perez in Dora's Big Birthday Adventure for DS. Additionally, each game has been play-tested for age-appropriateness, fun-factor and quality.

Dora's Big Birthday Adventure for Nintendo DS is rated E for everyone by the ESRB and will be available in August. The Wii and PlayStation 2 system titles, as well as Dora's Cooking Club and Go, Diego, Go! Mega Bloks Build & Rescue for Nintendo DS will be available this November and have not yet been rated by the ESRB. The console titles are being developed by High Voltage Software, Inc. and the Nintendo DS titles by Black Lantern Studios, Inc.

For more information, please visit http://www.2kgames.com/2kplay or follow 2K Play on Twitter (twitter.com/2KPlay).

2K Play is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™, Nintendo DS™, iPhone™, iPod® touch and iPad. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Nickelodeon

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About MEGA Brands

MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. Visit http://www.megabrands.com for more information.

The MEGA logo, Mega Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

About High Voltage Software

High Voltage Software, Inc. is an award-winning studio that has been developing games and simulations for over 15 years. Located in Hoffman Estates, Illinois, it now employs over 140 staff members. The independent company has successfully produced a wide variety of license-based video game titles that include competitive racing, professional sports, horror, motion picture adaptations, and military simulations, and is now making its foray into original and innovative intellectual properties. More information about High Voltage Software and its products can be found at www.high-voltage.com.

About Black Lantern Studios, Inc.

Black Lantern Studios, Inc. is an independent interactive entertainment software developer for consoles and the PC. Founded in 2003 and headquartered in Springfield, Missouri, Black Lantern Studios is committed to providing the highest quality, richest, and most satisfying gaming experience to its customers, and delivering value to its publishers and partners. For more information about Black Lantern Studios, please visit www.blacklanternstudios.com or e-mail info@blacklanternstudios.com.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment America Inc.

Wii and Nintendo DS are trademarks of Nintendo.

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The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2009, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2010, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.