Doom III set for August 3rd launch?

Key US retailers GameStop and EB Games have updated their web stores to indicate that id Software's long awaited Doom III will be on shelves in North America on August 3rd, with a large banner on the GameStop site proclaiming the "just announced" date.

However, publisher Activision's official line is that the game is still set to be released "when it's done," although it did announced at E3 that the PC version of the game would arrive at some point over the summer, with the Xbox version due to follow in autumn.

While the new date obviously isn't official, then, it seems entirely plausible - it wouldn't be the first time that retailers have managed to reveal dates and price points for new products ahead of the official announcement from the publisher.