Do You Want To Be A GUINNESS WORLD RECORD Breaker?

GUINNESS WORLD RECORDS & Kayak/Synergenix To Launch New Mobile Quiz Game

News by GamesIndustry.biz Contributor

Published on June 24, 2005

For Immediate Release:

June 23rd. The world's biggest, smallest, fastest, tallest, thinnest and weirdest world records are coming to a brand new mobile phone game courtesy of GUINNESS WORLD RECORDS^TM, the world's leading authority on record breaking feats and mobile entertainment publisher Synergenix, Kayak Interactive's European subsidiary. The game is released in Europe today and is due to hit the U.S. market this summer.

GUINNESS WORLD RECORDS is a quiz game for Java and BREW-enabled mobile phones, jam-packed with questions, facts and figures about record breaking activities from around the world, from the biggest and tallest, through to the downright bizarre! The game features several play modes and features such as hidden bonuses and question categories to provide a fun and challenging game for all players, of all ages, from novices through to experts.

GUINNESS WORLD RECORDS can be played and enjoyed as a single-player game or up to eight competitors can play on a single mobile phone. Multiplayer options such as Domination, where players are eliminated one after another, and Goal, where players are timed, makes GUINNESS WORLD RECORDS the ultimate mobile party quiz game.

GUINNESS WORLD RECORDS is a global phenomenon. Since it was first published in 1955, it has become the world's best-selling copyrighted book. GUINNESS WORLD RECORDS is published in over 20 languages in more than 100 countries. Since it first appeared, the book has sold over 100,000,000 copies.

Alistair Richards, Chief Operating Officer of GUINNESS WORLD RECORDS said "GUINNESS WORLD RECORDS has enjoyed great success with a number of other licensed product lines. The venture with Synergenix is our first entry into the ever-expanding mobile gaming market. The superb game which Synergenix have expertly developed makes us confident that it will be a success. It demonstrates perfectly the versatility of GUINNESS WORLD RECORDS collection of over 40,000 records."

Martin Forsling, CEO of Synergenix Interactive, said, "GUINNESS WORLD RECORDS has been a huge success worldwide for over half a century. Almost three generations have grown up recognizing it as the ultimate authority on everything to do with world records. Its appeal is universal and crosses all cultural boundaries, age groups and territories. It's the perfect subject for a quiz game. I believe we have created a game which captures the essence of the GUINNESS WORLD RECORDS and reflects its credibility and fame."

ENDS

Notes To Editors:

About Kayak/Synergenix Interactive

Synergenix Interactive is a leading global mobile entertainment publisher. In February 2005 the company was acquired by Kayak Interactive. Together the companies have worldwide distribution with more than 60 top tier carriers and portals in Europe, North America, and Asia, including 3, Vodafone, Orange, O2, Telefónica, T-Mobile, M1, New World Mobility, and Cingular.

Synergenix and Kayak publish an extensive portfolio of mobile entertainment content including cutting-edge high performance experiences for the avid gamer as well as mass market games utilizing community features with connected game play.

Synergenix also supports handset manufacturers to enhance their terminals with embedded games and the highly acclaimed mophun^TM middleware and works with some of the world's leading handset manufacturers, including Nokia, Sony-Ericsson and Motorola.

Kayak Interactive is headquartered in San Mateo, California, and Synergenix is located in Stockholm, Sweden.

Kayak Interactive has raised significant financing from top tier Venture Capital funds including VantagePoint Venture Partners, TL Ventures, and Enertech Capital.

More information can be found at www.kayakinteractive.com and www.synergenix.com.

Contact:

Synergenix Interactive

Katarina Lindvall

T: +46 734 17 62 71

E: katarina.lindvall@synergenix.se

Guinness World Records

Bryony Watts at Taylor Herring

T: + 44 (0) 20 8206 5151

E: bryony.watts@taylorherring.com

European Media

Brian Baglow