dme raises the bar on high performance digital distribution
(Manila, Philippines, November 24, 2005) - Digital Media Exchange, Inc. (dme) - a regional distributor of digital content and the parent company of online games publisher Mobius.ph - recently made a breakthrough in digital distribution with 753GB downloaded from dme servers in a single day, the largest figure in the country by far. This translates to a 250MB file being requested from dme's servers every 30 seconds with traffic levels reaching over 300Mbps.
dme employed a cost-effective network solution through a local internet exchange network which dme helped build with ePLDT called Vitro Internet Exhange (VIX). All the major telecommunications firms in the country are linked up and peered with companies like dme. This peering exchange not only provides bigger bandwidth, but also eliminates the high cost of international bandwidth.
"The biggest problem historically for digital distribution was the inadequacy of the Philippine network infrastructure-dial-up connections, clogged ISPs, the high price of local bandwidth, etc.-to handle the demand," said Jojo Anonuevo, dme senior vice president for channels and distribution.
"The old practice was for tens of thousands of CDs to be distributed through the usual traditional channels like retail stores, cafes and campaigns, with digital distribution being an alternative for people who had no access to the physical CDs," he added.
All Internet activity in the country normally goes in and out through the international network backbone-with data doing a runaround through local ISPs, the International exchange and then back the same way before finally arriving to users' desktops. By bringing most major local networks together into one place, traffic goes directly to dme's download servers from different points without the usual runaround. This enables dme to push enormous amounts of data to customers.
"We are actually helping improve the country's network infrastructure by pushing the limits of the network," said Dan Sweeney, SVP of Networks. We have continuous dialogue with our ISP partners with regards to their routing policies to improve network
performance. This is a big step in digital distribution and we expect to find more ways to deliver information faster to our customers at a lower cost," he added.
Digital Media Exchange Inc. publishes and distributes casual and massively multiplayer online games (MMOG) in the Philippines through its Internet games division Mobius.ph (www.mobius.ph). dme hosts the epic RPG game Mu Online and the casual shooting game Gunbound, and has also recently launched GoPets, an interactive online community.
About dme
Founded in 2003, Digital Media Exchange, Inc (dme) is Southeast Asia's pioneer, integrating digital content, technology, and operational expertise to deliver superior digital entertainment services. The company provides localized marketing and hosting services for a variety of digital media content.
dme has already demonstrated success in the first market it has entered with the publication and distribution of two blockbuster online computer games, MU Online and Gunbound, in the Philippines. dme's online games division Mobius.ph boast over 3.1M unique registered accounts and a peak of .290+ unique accounts playing each day.
The company's superior infrastructure and world-class support services also contribute to sustaining this market success. Reliable 24X7 connectivity to the game and its community have played a crucial role in increasing the game's appeal to its loyal and growing market base.
dme continues to aggressively expand, innovate and license premier content to serve the exploding demand for interactive digital entertainment throughout English speaking markets in Southeast Asia beginning with Philippines, Guam and Saipan in 2004, and moving on to Malaysia and Singapore in 2005.
About mobius.ph
Mobius.ph is the game publishing and distribution arm of Digital Media Exchange, Inc. (dme) focused on distributing interactive, visually arresting massively multiplayer online games (MMOGs) in the Philippines.
MMOGs represent the next generation in digital entertainment as they immerse thousands of gamers into socially interactive virtual gaming adventure worlds that serve as a venue for community build and self-expression. Mobius.ph envisions a technology savvy, virtually connected "digital ME" (dme) generation of Filipino youth who will be at the forefront of the country's digital evolution.
Committed to provide the ultimate experience in gaming, Mobius.ph licenses only the best and most in-demand content from around the world and ensures seamless, anytime connectivity anchored on the dependable infrastructure and 24x7 game support services.