DJ Star

Basingstoke, UK 3rd August 2009. Deep Silver, the games label of Koch Media, has announced an exclusive partnership with one of the UK’s top DJ academies.

Sub Bass DJ Academy, founded by respected DJ and producer Graeme Lloyd, is on board for the promotion of the new Nintendo DS™ game DJ Star, due for release on 18th September 2009. The companies have joined forces to tap into the continuing consumer trend of mixing the music that they love into a fresh new sound. DJ Star lets music lovers do just this!

There has been a massive uplift in the number of people taking DJ courses, whether they are learning for fun or as a career change. The Sub Bass DJ Academy offers a full range of courses to suit all music lovers and are supervised by professional DJs and producers who work at the heart of the music industry. “The partnership with Graeme Lloyd and the Sub Bass DJ Academy is a perfect fit for DJ Star” stated Paul Nicholls, Director of Sales and Marketing at Koch Media UK “the game mirrors the attitude of the academy by teaching wannabe DJs from backroom beginnings to headlining at top clubs in front of massive crowds.”

With a huge selection of original and cover versions from an array of musical genres DJ Star provides something to suit various musical tastes. In career mode, players start out by performing at small, private parties. The innovative Creation Studio features an additional 200 samples to enhance their set and keep them at the centre of the party as they work their way up the career ladder to ultimately become the world's best DJ playing to crowds of thousands in the world’s hottest party locations.

About DJ Star:

Players of DJ Star get to scratch in real-time using the Nintendo DS Touch Screen. The innovative title includes several genuine DJ features, well-known songs from the genres of electro, R&B, and more, as well as numerous mini-games. DJ Star enthrals players with its excellent sound quality, and is easy to learn even for players who have never set eyes on a turntable before. A step-by-step introduction and easy-to-use interface enable fans to learn how to mix and create their own songs in just a short space of time. With more than 200 samples, musicians in the handheld world can compose great hits with just a few moves of the Nintendo DS stylus. They can also exchange their best songs with friends using DS Wireless Communications.

About Graeme Lloyd

A familiar name on the London club scene, Graeme Lloyd is well recognised both as a DJ and a producer. As well as playing regularly at The Gallery at the Ministry of Sound, Graeme has also played his 'Twisted tech house with a driving, progressive edge' sounds at some of the biggest clubs in the world including Cream at Amnesia and Bora Bora in Ibiza; The Cross, Pacha and Egg in London; and the South West Four and Electric Garden festivals to name a few.

About Sub Bass DJ Academy:

Based in Farringdon, London, Sub Bass has an extensive range of courses available for all levels of ‘deckstrous’ development. Students on any Sub Bass course will only be taught by top industry professionals, dedicated to passing on their wealth of knowledge, insights and experience. Since 2001 students of Sub Bass DJ Academy have gone on to play out at major London venue's including, The Gallery, Ministry of Sound, Dusted (The Egg) Push (The Whitehouse) Starf*cker (herbal) SW4 and Electric Gardens Festivals.

About Deep Silver

Deep Silver develops and distributes interactive games for all platforms. The Deep Silver label means to captivate all gamers who have a passion for thrilling gameplay in exciting game worlds. Deep Silver works with its partners to achieve a maximum of success while maintaining the highest possible quality, always focusing on what the customer desires. Deep Silver products are designed to equally appeal to pros and beginners, children and adults.

Deep Silver has published more than 80 games since 2003, including Anno 1701 (co-published with Sunflowers), Gothic 3 (co-published with JoWooD), the successful Secret Files adventure series, S.T.A.L.K.E.R.: Clear Sky, the Chernobyl shooter, the action role-playing game Sacred 2: Fallen Angel (co-published with Ascaron), and the Horse Life series of horse simulations. The company's own brands Risen (Xbox 360 and PC), the new role-playing game from the Piranha Bytes team, the urban MMO 7Million, the survival/horror game Cursed Mountain (exclusive on WiiTM), and the multi-platform action game Ride to Hell are currently being developed. Deep Silver's own production company in Vienna opened in 2007. For more information please visit www.deepsilver.com

Koch Media is a leading producer and distributor of digital entertainment products (software, games and movies on DVD). The company's own publishing activities, marketing and distribution extend throughout Europe and the USA. It has also formed strategic alliances with numerous software and games manufacturers: Kaspersky Labs, Nero, Cyberlink, PC Tools, Net Nanny, Cakewalk, Gotham New Media, AVG Technologies, Eleco, Mr Site, Braingame, Mindscape, Slitherine, RTL, Blade Interactive etc. Headquartered in Planegg near Munich/Germany, Koch Media owns branches in Germany, England, France, Austria, Switzerland, Italy, Spain, the Nordic regions, Benelux and the USA. www.kochmedia.com

Trademarks are property of their respective owners. Nintendo DS and Wii are trademarks of Nintendo.

For more information, please contact:

Consumer press

Charlotte, Lucy, Ramona at Lunch PR

firstname@lunchpr.com

Tel: 020 7575 3215

Specialist gaming press and corporate enquiries

Suzanne Panter, PR Manager, Koch Media

s.panter@kochmedia.com

Tel: 0870 027 6534