DJ Hero

Friday 29th May/... DJ Hero™ will drop the needle on one of the most anticipated new video games of 2009 with a completely fresh experience and legendary artists including Black Eyed Peas, 50 Cent, Justice, Marvin Gaye, Beck, Beastie Boys and N.E.R.D. DJ Hero features more than 100 individual songs that have been transformed into more than 80 exclusive, original mixes by superstar DJs including DJ Shadow, DJ Z-Trip and DJ AM. With an innovative, new turntable controller and the hottest music collection of original music, DJ Hero is a unique new social music gaming experience that will excite the millions of dance club music fans who can now play along to hit songs from a range of genres including hip-hop, R&B, pop, rock and electronica allowing them to rule the party with original mixes.

Joining the internationally acclaimed DJ, producer and recording artist DJ Shadow, who has been consulting and contributed several mixes for DJ Hero , and making their video game debuts, DJ Z-Trip, a founder of the mashup movement who’s known worldwide for his sold out shows and eclectic style, and DJ AM, one of the world’s premier and most in-demand DJs today, appear as in-game characters and have each created multiple exclusive mixes for DJ Hero .

In DJ Hero , faces in the crowd are transformed into the life of the party as the game’s turntable controller – created exclusively for DJ Hero and featuring familiar DJ tools including a fully-rotating turntable, sample buttons, effects dial and cross fader – immerses fans into the authenticity of DJ culture and a sea of music. By utilizing and mastering various DJ techniques including scratching, blending, cross fading and sampling, while leaving room for creative expression with a variety of effects and player chosen samples and scratches, gamers will rule the party performing music as only a DJ can. Social expression is heightened with euphoric multiplayer gameplay where two DJs can battle competitively or have a player join in to emcee over any track in the game with a mic. Additionally, gamers can rock together as DJ Hero features DJ-guitar exclusive mixes played with a turntable controller and Guitar Hero® guitar controller.

DJ Hero is being developed by FreeStyleGames for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems and the Wii™ system from Nintendo. The game is not yet rated by PEGI or the BBFC. For more information about DJ Hero , please visit djhero.com.

For more information on DJ Shadow, DJ Z-Trip and DJ AM, please visit djshadow.com, djztrip.com and djam.com, respectively.

For all UK media inquiries, please contact:

Specialist Games Media

Johanna Hakala

Activision Publishing, Inc.

020 3060 1080

johanna.hakala@activision.com

Mainstream Media

Stu Taylor

Barrington Harvey

01462 456780

stuart.taylor@bhpr.co.uk

Anna Larke

Barrington Harvey

01462 456780

anna.larke@bhpr.co.uk

Kayleigh Watson

Barrington Harvey

01462 456780

kayleigh.watson@bhpr.co.uk

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

###

© 2009 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks and DJ Hero is a trademark of Activision Publishing, Inc.

“PlayStation”, “PLAYSTATION” and “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Used with Permission. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and the Wii logo are trademarks of Nintendo.