DJ Hero

Monday 14th September/...For the first time ever in a video game, GRAMMY® Award winning DJ’s and producing duo, Daft Punk, will start the party right with Activision Publishing, Inc.’s (Nasdaq: ATVI) DJ Hero™ on October 27, 2009. Featuring 93 exclusive on-disc mixes from some of the biggest acts in hip-hop, pop, rock and dance, players will be able to test their DJing chops as virtual recreations of the renowned twosome and experience their iconic sounds in eleven original mixes, including two signature “Megamixes,” using their music. Among the mixes in the game featuring Daft Punk are:

· Daft Punk “Around the World” vs. Young MC “Bust A Move”

· Daft Punk “Da Funk” vs. NASA “Strange Enough ft. Karen O, ODB and Fatlip”

· Daft Punk “Da Funk” vs. Queen “Another One Bites the Dust”

· Daft Punk “Robot Rock” vs. Hashim “Al-Naafiysh (The Soul)” – Produced and mixed by The Scratch Perverts

· Daft Punk “Robot Rock” vs. Queen “We Will Rock You”

· Daft Punk “Short Circuit” vs. Boogie Down Productions “Jack Of Spades”

· Daft Punk “Technologic” vs. Gary Numan “Cars”

· Daft Punk “Television Rules The Nation” vs. No Doubt “Hella Good”

“Partnering with Daft Punk is a rare opportunity in any medium and we are extremely honored to have worked with them so closely on integrating into DJ Hero in such a compelling way,” said Tim Riley, Vice President of Music Affairs for Guitar Hero®. “This is the first time in a video game that fans will have this kind of direct interaction with Daft Punk while also experiencing never-before-released mixes that feature some of their most popular tracks. It’s amazing working with Daft Punk as they are the quintessential electronic music act known around the world for their unique style and music.”

Expanding upon the revolutionary easy to pick up/challenging to master gameplay mechanics developed and refined in Guitar Hero, DJ Hero delivers an all-new interactive music experience that allows players to start the party and not only experience, but to hear music in an all-new way. With over 100 individual songs, highlighted in 93 unique never-before-released mixes that blend genres of music, including hip-hop, pop, rock and dance, DJ Hero delivers the most diverse and international collection of music ever assembled in a music game by incorporating anthems from legendary artists. Created exclusively for DJ Hero, the turntable controller immerses fans into the DJ culture and a sea of music as they utilize and master various DJ techniques including scratching, crossfading and sampling, while leaving room for creative expression with a variety of effects and player chosen samples and scratches, transforming a face in the crowd into the life of the party.

DJ Hero is being developed by FreeStyleGames for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems and the Wii™ system from Nintendo. The game is rated “T” (Teen – Mild Suggestive Themes, Lyrics) by the ESRB. For more information about DJ Hero, please visit djhero.com, facebook.com/djhero and twitter.com/djhero. To pre-order DJ Hero, check out djhero.com/preorder.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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© 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks and DJ Hero is a trademark of Activision Publishing, Inc.

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