DJ Hero 2

Tracks from Eminem, Lady Gaga, Daft Punk, The Chemical Brothers, Rihanna and More Included

London, UK – 15th July, 2010 – When the party starts this October, budding beat chemists, singing sensations and all of their friends will fire up two turntable controllers and a microphone and experience hits from the biggest names in music as they’ve never heard them before in Activision Publishing Inc.’s (Nasdaq: ATVI) DJ Hero ^® 2. Taking the soundtrack to “the most innovative and immersive music experience of 2009”* and recipient of over 20 “Best Music Game” awards to the next level, DJ Hero 2 spins together tracks from over 100 of the biggest artists from around the world – who have combined U.S. full albums sales alone in excess of 375 million** – creating an all-new, unparalleled music experience. Featuring the hottest hits from artists such as Lady Gaga, B.o.B., Pitbull, Deadmau5, Iyaz, David Guetta, and Rihanna and classic anthems from legendary artists including Eminem, Daft Punk, Dr. Dre, The Chemical Brothers, Jackson 5, Stevie Wonder and LL Cool J, the DJ Hero 2 soundtrack mixes the perfect blend of pop, dance and hip hop music.

“With DJ Hero 2, we wanted to create the ultimate party experience of 2010, and that meant not only revamping and adding social and multiplayer game modes, including full microphone support, and all-new levels of creative freedom, but also mixing and mashing hits from over 100 of the biggest and most popular artists on the planet,” said Dan Neil, Music Director, FreeStyleGames. “We can’t wait to drop details on which of these artists’ hottest tracks, as well as how we’ve mixed them together exclusively for the game, later this year.”

“With the success of DJ Hero and overwhelming response to its soundtrack, we are excited to be working even more closely with our label partners, including Interscope Geffen A&M, on DJ Hero 2 to hand-pick the best music from the most recognizable artists in the world,” said Tim Riley, Vice President of Music Affairs, Activision.

“We’re excited to bring the hottest hits from our biggest artists to DJ Hero 2 including Eminem, Lady Gaga, Soulja Boy, 50 Cent, M.I.A., Timbaland, Yeah Yeah Yeahs, and many more,” said Steve Berman, Vice Chairman, Interscope Geffen A&M. “The blockbuster lineup of music we’ve contributed, when mixed by world renowned DJs exclusively for the game, will help deliver one of the best soundtracks in all of entertainment.”

With the highly skilled DJ’s and music producers at FreeStyleGames – joined by Deadmau5, David Guetta and a crew of world renowned mixologists – dropping the beats, everyone will have a chance to experience the following artists’ music in an all-new way:

The ultimate mixer of music and friends, DJ Hero 2 will deliver the definitive way for players to come together and party with a host of new multiplayer modes – including DJ Battles that pit DJ against DJ in mixes produced specifically for battle gameplay – and invite vocalists into the spotlight with integrated on-screen singing and rapping of lyrics and rhymes while bringing the party to life with jump-in/jump-out Party Play gameplay. Featuring the biggest dance, pop and hip-hop hits by the hottest artists everyone knows and loves remixed by world-class DJ’s in an all-new way, the game’s soundtrack delivers over 80 unique creations only available in DJ Hero 2. Further immersing players into the music, the game offers a heightened level of creative input and allows everyone to add their own touch, directly impacting the beats they’re spinning with freestyle scratching, crossfading and sampling. The game will also feature an all-new career-based Empire Mode where players start out as an up-and-coming DJ on the road to becoming the head of a major entertainment empire, all of which is founded solely on their success as a DJ.

Dropping this autumn, DJ Hero 2 will invite a wave of new digital disc jockeys to the turntables as the game will be available as a Party Bundle which will include a copy of the game, two turntable controllers and a microphone, offering the ultimate “party-in-a-box.” Gamers who experienced the #1 new videogame intellectual property of 2009 can pick up DJ Hero 2 as a Turntable Bundle featuring one turntable controller and a copy of the game or as standalone software. The game is in development by FreeStyleGames for the Xbox 360 ^® video game and entertainment system from Microsoft, the PLAYSTATION ^® 3 and the Wii ^TM system from Nintendo. The game is PEGI rated 12 (game content suitable for children aged 12 or over). For more information about DJ Hero 2, please visit www.djhero.com, www.facebook.com/djhero and www.twitter.com/djherouk.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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Guitar Hero, DJ Hero and Activision are registered trademarks of Activision Publishing, Inc.

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*USAToday.com

**Nielson Soundscan data

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