Distinctive Get The Double
3D Pool & Sequel Reach The UK Mobile Game Charts Top 10
For Immediate Release:
February 2nd. Distinctive Developments is celebrating this week with with two of the company's original games titles in the UK mobile games top 10.
3D Pool was released in August 2005 and has been in the top 10 since September. Now its sequel 3D Pool Urban Hustle, released in November has joined it.
Both games were created by Distinctive Developments, one of Europe's largest independent mobile games studios and published by I-Play. The games are among the first on the market to feature advanced 3-dimensional graphics, yet which run on a wide range of popular handsets, without requiring dedicated 3D support. Both titles received excellent reviews from the media around the world
Both titles are based around classic pool. Allowing players to compete in single or multiplayer games, as well as honing their skills in practice sessions or mastering challenges and trick shots - all in full colour 3D.
The success of both titles shows that Distinctive has hit upon a winning combination of a simple, playable version of a widely loved sport combined with advanced 3D graphics.
3D Pool's five month stay in the charts also highlights another benefit of the mobile gaming sector - shelf life. Successful mobile games can carry on selling for months, if not years.
"The mobile games industry needs to realise that a games shelf-life can be much longer than two months." says Nigel Little, the managing director of Distinctive. "The market is still so young that we don't know just how long a good game will carry on selling, but it's likely to be measured in years. If you look at the other games in the top 10 with 3D Pool and 3D Pool Urban Hustle - titles like PAC-MAN*, Tetris* and Monopoly*, they've been on the market for quite some time and are still extremely popular. This is very, very positive and shows that classic games, with strong consumer pull can and should be supported by publishers, carriers and retailers in the long term. We are delighted that our games are in such noteworthy company in the Top 10 and we're looking forward to more players finding and enjoying the games in the coming months."
I-play managed the successful roll-out of both titles globally, achieving strong feature placement on operator decks and supported the launches with online and print promotions, marketing and PR campaigns.
3D Pool and 3D Pool Urban Hustle are available from all leading mobile network operators and portals, as well as directly from I-play's website: www.iplay.com .
ENDS
Notes To Editors:
About Distinctive Developments
Distinctive Developments Ltd is one of the world's most experienced game development studios. The company was founded in 1994 as a creator of PC and console games and enjoyed many successful titles years for Atari, Acclaim and Psygnosis. Since 2001 the company has focused exclusively on game for mobile phone handsets, creating a reputation as a world leader in this exciting new area of gaming.
To date Distinctive has produced mobile versions of some of the biggest brands around including Space Invaders, FIFA Football 2003 Mobile International Edition, FIFA Football 2004 Mobile International Edition and FIFA Football 2005 Mobile International Edition for EA Sports, Michael Vaughan's International Cricket for Player One, Golfalot Tour, Madagascar for Eurofun and Supreme Snowboarding for iFone/Atari.
In addition to branded games, Distinctive has also developed a wide range of original titles for mobile, including Collision Course, Collision Course 2, Snowboard X, Poop Scoop, Red Hot Rally, 3D Pool and its sequel 3D Pool Urban Hustle.
Distinctive has been recognised as one of the world leaders in mobile gaming, with FIFA Football 2004 Mobile International Edition and 3D Pool nominated for BAFTA Awards and the studio itself nominated in the Develop Magazine Awards for the past two years.
Distinctive understands what makes a mobile game great, and has the expertise and experience to translate that into a highly polished title. Analysts, journalists and consumer alike have all responded positively and enthusiastically to Distinctive's mobile games titles.
Online: www.distdevs.co.uk
About I-play
I-play, the mobile games company, brings the best in mobile entertainment to a mobile gaming audience of over one billion people via mobile operators, retail stores and online portals, including http://www.iplay.com/ . I-play has been creating mobile games since 1998 and continues to spearhead the creation of games for the next generation. As one of the world's longest established and respected creators of mobile games, the I-play brand stands for quality and the best in mobile game development. Working with the best media and entertainment brands, I-play is 100% focused on mobile games, and dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic games platform.
I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California as well as sales offices in Paris, Munich, Madrid, Rome, New York, Fairfax and Singapore.
For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/
I-play is a trademark and trading name of Digital Bridges Limited.
Contacts:
Distinctive Developments
Nigel Little
Managing Director
E: nigel.little@distdevs.co.uk
I-Play
Annabel Brog
PR Manager
Media
Brian Baglow
Indoctrimat
M: +44 (0) 7747 792247
*All brands are copyright of their respective owners.