Distinctive Appoints New Operations Manager

Sheffield, UK, March 3rd, 2007. Mobile game developer Distinctive Developments has expanded it's management team with the appointment of experienced industry executive Johanna Vuorela as the company's new Operations Manager.

Johanna will oversee Distinctive's global post-production services as the company increases its internal resources on creating tailored, customer-focused porting services, which offer the same high levels of quality as Distinctive's own games.

Prior to joining Distinctive, Johanna worked with a number of the world's leading mobile publishers including Hands On and iFone. Johanna was the head of Post Production for Hands On, covering multiple regions including Europe, the Middle East and Africa (EMEA), Latin America and Asia Pacific regions. Before that she created and headed iFone's post-production department.

Distinctive is one of the world's largest independent mobile game developers. The company has been creating high quality mobile games since 2001 and in that time has worked with many of the world's leading publishers and media companies. Distinctive has created many original titles including the award-winning 3D Pool series, as well as working on a large number of games based on brands and licenses. Distinctive is the studio behind well-known games such as Michael Vaughan Cricket 07/08, FIFA Football 2008, FIFA Manager, Namco Arcade Golf, Shrek 2: The Adventure Of Puss In Boots, Frankie Dettori Horseracing, Grand National and Madagascar: Going Wild.

Johanna said, "I am looking forward to working with Distinctive's game development and porting units to deliver a 'best in class' customer-focused service to our customers."

Nigel Little, Distinctive's managing director, said, "Post Production is a critical component in mobile development. The sheer number of handsets on the market and the need to ensure that every consumer - worldwide - has the best possible experience makes it vital that all of our porting and quality assurance services are of the highest quality. Johanna has the experience and understanding to ensure that we provide the best possible standard of service to all of our clients and guarantee that all of our games meet expectations."

Distinctive is working on a number of new mobile titles due for release in Q2 and Q3 of 2008.

Developers or publishers wishing to speak to Distinctive about their porting or development services should contact Johanna Vuorela directly: johanna@distdevs.co.uk

ENDS

Notes To Editors:

About Distinctive Developments

Distinctive Developments Ltd is one of the world's most experienced game development studios. The company was founded in 1994 as a creator of PC and console games and created many successful titles for companies including Atari, Acclaim and Psygnosis. Since 2001 the company has focused exclusively on game for mobile phone handsets, creating a reputation as a world leader in this exciting new area of gaming.

To date Distinctive has produced mobile versions of some of the biggest brands around including the FIFA Football Mobile International Editions from 2003 - 2008.for EA Sports. The company has also created a wide range of branded sports titles including, Michael Vaughan's International Cricket & Michael Vaughan Cricket 07/08 for Player One, Brian Lara International Cricket, Grand National, Franki Dettori Horseracing, Golfalot Tour, Namco Arcade Golf and Freddie Flintoff Blast 'Em Cricket. Distinctive has also worked on a number of leading movie and media brands such as Madagascar for Eurofun, Shrek 2: Puss In Boots and Supreme Snowboarding for iFone/Atari.

In addition to branded games, Distinctive has also developed a wide range of original titles for mobile, including Collision Course, Collision Course 2, Snowboard X, Poop Scoop and Red Hot Rally. Distinctive's 3D Pool series of games has picked up critical acclaim and multiple awards all around the world. 3D Pool, 3D Pool Urban Hustle and 3D Pool High Roller have all received critical acclaim for their advanced 3D graphics and simple, compelling gameplay.

Distinctive has been recognised as one of the world leaders in mobile gaming, with FIFA Football 2004 Mobile International Edition and 3D Pool nominated for BAFTA Awards and the studio itself nominated in the Develop Magazine Awards several times.

Distinctive understands what makes a mobile game great, and has the expertise and experience to translate that into a highly polished title. Analysts, journalists and consumer alike have all responded positively and enthusiastically to Distinctive's mobile games titles.

Online: www.distdevs.co.uk

Contacts:

Distinctive Developments

Nigel Little

Managing Director

E: nigel.little@distdevs.co.uk

Media

Brian Baglow

Indoctrimat

M: +44 (0) 7747 792247

E: brian@indoctrimat.com