Distinct Advantage

For Immediate Release:

Sheffield UK, January 29th, 2007. Distinctive Developments, the studio behind mobile games franchises such as 3D Pool*, FIFA Football* and Michael Vaughan Cricket*, today announced that Juan Montes has joined the company as a non-executive director.

Juan will help Distinctive to plan and adapt its ongoing strategy to maintain its lead within the rapidly evolving mobile entertainment market, as well as encourage further growth of global scale.

Distinctive is one of Europe's largest independent developers of games for mobile phones. The company now has over 30 staff and offices in the UK and North America. Distinctive is responsible for some of the most high profile mobile games in the world, including the FIFA Football* franchise, Michael Vaughan's Cricket*, Madagascar*, Frankie Detori Horse Racing*, The Grand National* and Shrek 2: Puss in Boots*.

Distinctive's own 3D Pool series has taken the world by storm. All three titles in the series have attracted critical acclaim and picked up fans worldwide for their smooth 3D graphics and simple, compelling gameplay.

Juan Montes is a pioneer in the mobile entertainment market. The former vice president of software development for Sony Computer Entertainment Europe, Juan moved into the mobile entertainment market in 2000, joining Motorola as chief technology officer and vice president of mobile content. In 2003 he joined mobile games publisher JAMDAT as the European managing director, establishing the company's presence within Europe.

Nigel Little, the founder and managing director of Distinctive Developments, said, "The mobile entertainment market has always moved very rapidly. This pace is increasing with new technologies, devices, business models and opportunities emerging on an almost weekly basis. Juan is one of the few people within the industry who grasps the enormous potential of the market as a whole and can see where it's all leading. Distinctive has achieved a great deal in recent years and we are determined to remain at the forefront of the industry as it continues to grow. We're very pleased to welcome Juan on board and look forward to working with him in the future."

Juan Montes, agrees, "The mobile entertainment market is a very demanding and competitive industry to work within. Distinctive has already established an excellent reputation for the creativity and quality of their titles, as well as their understanding of what works, what is possible and what is fun on a mobile phone. I am delighted to be working with one of the best independent developers in the world today and look forward to helping the company achieve even greater success in the future."

Distinctive Developments is currently working on a wide range of new projects for several of the world's leading mobile game publishers.

ENDS

Notes To Editors:

About Distinctive Developments

Distinctive Developments Ltd is one of the world's most experienced game development studios. The company was founded in 1994 as a creator of PC and console games and enjoyed many successful titles years for Atari, Acclaim and Psygnosis. Since 2001 the company has focused exclusively on game for mobile phone handsets, creating a reputation as a world leader in this exciting new area of gaming.

To date Distinctive has produced mobile versions of some of the biggest brands around including Space Invaders, FIFA Football 2003 Mobile International Edition, FIFA Football 2004 Mobile International Edition , FIFA Football 2005 Mobile International Edition FIFA Football 2006 Mobile International Edition and most recently, FIFA Football 2007 Mobile International Edition for EA Sports, Michael Vaughan's International Cricket for Player One, Golfalot Tour, Madagascar for Eurofun, Shrek 2: Puss In Boots and Supreme Snowboarding for iFone/Atari.

In addition to branded games, Distinctive has also developed a wide range of original titles for mobile, including Collision Course, Collision Course 2, Snowboard X, Poop Scoop and Red Hot Rally. Distinctive's 3D Pool series of games has picked up critical acclaim and multiple awards all around the world. 3D Pool, 3D Pool Urban Hustle and 3D Pool High Roller have all been praised for their advanced 3D graphics and simple, compelling gameplay.

Distinctive has been recognised as one of the world leaders in mobile gaming, with FIFA Football 2004 Mobile International Edition and 3D Pool nominated for BAFTA Awards and the studio itself nominated in the Develop Magazine Awards several times.

Distinctive understands what makes a mobile game great, and has the expertise and experience to translate that into a highly polished title. Analysts, journalists and consumer alike have all responded positively and enthusiastically to Distinctive's mobile games titles.

Online: www.distdevs.co.uk

Contacts:

Distinctive Developments

Nigel Little

Managing Director

E: nigel.little@distdevs.co.uk

Media

Brian Baglow

Indoctrimat

M: +44 (0) 7747 792247

E: brian@indoctrimat.com