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DISNEY SEARCHES FOR UK TOONTOWN CHAMPION

UK Toontown players can be winners thanks to the Toontown Championships which launch today

With schools breaking up for the summer, families will no doubt be planning a variety of activities to keep themselves occupied. To help keep boredom at bay, Disney today launches the Toontown Championships: the perfect way for families to stay busy and win prizes.

Toontown Online, the award winning online computer game from The Walt Disney Company designed specifically for kids aged eight to 13, is hosting the Toontown Championships (www.Toontown.co.uk/championships) from today until August 18th. Kids and their families all over the UK can head online to enter the Toontown Championships where they'll be in with a chance to win fantastic prizes, including a family holiday to Disneyland® Resort Paris, a Disney TV and DVD player, a Disney Boombox and clock radio as well as winners' trophies and medals.

Tens of thousands of people have already passed through the "gates" of Toontown since the game launched last summer, having a fantastic time playing in the huge, magical universe of unique Disney characters. In Toontown, everyone gets to create their very own Toon character, and interact and unite with other players online in real-time in the quest to defeat the evil robot Cogs who have invaded Toontown.

The Toontown Championships offer players different tasks and challenges each day, with the objective being to win that all-important Championship crown! Activities range from battling with the Cogs, to fishing in the Toontown ponds, earning jellybeans and playing Trolley Games. Tasks are announced daily on the Toontown Championships web site, with details also available on the Capital Disney radio station (available on DAB digital radio, Sky 912, Ntl 889, Telewest 960.)

Players earn points on a daily basis between 8 am and 8 pm BST with the Top 100 Toons published online within 48 hours. The highest scorer each day is awarded with a special winner's medal. The Toon that racks up the most points throughout the entire Championship will be crowned the UK's Toontown Champion 2005 at the end of the Toontown Championships. He or she will win a fantastic family holiday to Disneyland Resort Paris and will be interviewed on Capital Disney radio.

Runners up and daily winners will win amazing prizes such as DVD's, Discmans, Beach Gear or other cool Disney gear.

The competition is open to absolutely everyone*: both current and new players. For a limited period only, visitors to www.toontown.co.uk/championships can even take advantage of a specially-extended seven-day free trial.

Toontown has won a string of awards including Game industry News' 'Family Game of the Year' 2003; Computer Gaming World's 'MMPOG of the year' 2003; the 2003 Webby Award as the 'People's Voice' winner in the kids category; and the 'All Star Software Award' from Children's Software Revue magazine.

To get started, simply head to www.toontown.co.uk/championships.

*UK Residents only

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