Disney Expands Toontown Online
Action-Packed Lawbot HQ Offers Challenging New Adventures
London - 25 April 2006 - The Walt Disney Internet
Group (WDIG) today announced the introduction of Lawbot
Headquarters (HQ), the highly-anticipated expansion of
Disney's (NYSE: DIS) Toontown Online, the critically
acclaimed massively multiplayer online (MMO) game for kids
and families. Lawbot HQ has been designed for advanced
players and delivers more challenges and enemies, including
new stealth-based gameplay and an epic final battle.
Within Toontown, using personalised Toon avatars, players
join forces to save Toontown from the robot Cogs - Bossbots,
Lawbots, Cashbots, and Sellbots - who are attempting to turn
the colourful world of Toontown into a dark metropolis of
skyscrapers and businesses.
Toons can now team up to infiltrate the Cog legal system by
making their way through a maze-like office building using
stealth and secrecy to avoid detection. They will have to
overcome various obstacles such as security guards,
searchlights, crashing traps and more on their way to the
courtroom of the Chief Justice. Toons will need to complete
challenging puzzles to earn access to the courtroom where
Toontown is facing an unfair trial. There they will have to
use all their powers to tip the scales of justice in favour
of Toontown while avoiding Cogs, traps and the Chief Justice
himself.
"Toontown is a unique gaming experience in many respects,"
commented Attila Gazdag, managing director, the Walt Disney
Internet Group, Europe. "Not only is the game widely
recognised as fun and safe for children to play, it continues
to evolve with exciting new features that bring additional
challenges and environments added every few months at no
extra cost."
Disney's Toontown Online is the first MMO game for kids and
families. Anyone can try Toontown free for three days at
www.disney.co.uk/toontown.
Three subscription options are available (monthly,
six-monthly and annually) and subscribers receive a welcome
pack and a quarterly magazine*.
Lawbot HQ is the most recent expansion for Disney's Toontown
Online following the introduction of the popular Kart Racing
in September 2005. Unlike most MMO games, players of Toontown
are not charged for expansions as they are included in the
standard subscription fee. More information about Lawbot HQ
is available at www.disney.co.uk/toontown/toonclub.
- UK and European residents only
About Walt Disney Internet Group
Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's Internet properties including Disney.co.uk. A market leader in developing and distributing entertainment and informational content to new platforms, WDIG is committed to creating and delivering products for broadband distribution including Disney Connection and Disney's Toontown Online, the world's first massive multi-player online game for kids and families (www.disney.co.uk/toontown). Through relationships with some of the world's largest wireless carriers, WDIG distributes content and services to wireless users under the Disney, ESPN and ABC brands. Additionally, WDIG has led the way in the USA in developing interactive content for televised programming through its Enhanced TV service. Steve Wadsworth is president of WDIG, which is headquartered in North Hollywood and has operations in Seattle, New York, Orlando, Tokyo, London, Munich and Budapest.
Press contact
Sandra van Vreedendaal
Tel: +44 208 222 1584
Email: sandra.van.vreedendaal@dig.com