Disney Epic Mickey

BURBANK, Calif. – (October 28, 2009) – Disney Interactive Studios today announced the development of Disney Epic Mickey, an adventure-platforming game with light role-playing elements for the Wii™ home video game console. The game stars Mickey Mouse who has been re-imagined for videogames by luminary game designer Warren Spector and his Junction Point game development studio. In Disney Epic Mickey, Spector, a life-long Disney fan, taps into Mickey Mouse’s rich history along with the characters and worlds brought to life by Walt Disney to create an edgy and unexpected cartoon adventure.

“Mickey is an adventurous and rambunctious mouse,” said Warren Spector, creative director and vice president, Junction Point. “I want to bring his personality to the forefront, place him in a daunting world and connect his spirited character with video game players worldwide. Ultimately, each player decides for him- or herself what makes Mickey cool.”

In the game’s fiction, a sorcerer named Yen Sid creates a beautiful, whimsically-twisted world where Disney’s forgotten and retired creations thrive. Originally, the powerful sorcerer from “The Sorcerer’s Apprentice” in Walt Disney’s 1940 film “Fantasia” was nicknamed “Yen Sid” by Disney animators, although never named as such on screen. In Spector’s game, Oswald the Lucky Rabbit – Walt Disney’s first cartoon star created in 1927 – becomes the earliest inhabitant of Yen Sid’s Cartoon Wasteland after Mickey Mouse is created. Oswald makes the Cartoon Wasteland comfortable for other retired characters as they join him in this magical land. Years pass, and as Oswald dwells in the Cartoon Wasteland, he becomes resentful watching Mickey’s popularity swell. When Mickey curiously stumbles upon Yen Sid’s map, he makes an innocent yet terrible mistake and inadvertently devastates Oswald’s comfortable world. Eventually, Mickey’s mistake pulls him deep into the mysterious Cartoon Wasteland to face the destruction he unknowingly created.

“Having Warren combine creativity and innovation with one of the world’s most famous characters takes Mickey back to his creative roots and allows fans to deepen their engagement with him as a character – especially in video games,” said Graham Hopper, executive vice president and general manager of Disney Interactive Studios. “In addition to Warren’s lifelong love of cartoons, films and comics, his visionary approach to game design and storytelling will make certain that this heroic tale of discovery and redemption resonates with Disney fans and gamers alike.”‪

Players use the Wii Remote™ to wield magical paint and thinner to re-shape the world around them. Paint’s creativity and thinner’s damaging effect give the player robust tools and empowers them to make choices about how they move through the world. Each player’s decisions to use paint, thinner or both dynamically changes the world with consequences that affect the environment, interactions with other characters, and even Mickey’s appearance and abilities.

“The core of this game is the idea of choice and consequence, and how that defines both the character and the player,” says Spector. “By putting the mischievous Mickey in an unfamiliar place and asking him to make choices – to help other cartoon characters or choose his own path – the game forces players to deal with the consequences of their actions. Ultimately, players must ask themselves, ‘What kind of hero am I?’ Each player will come up with a different answer.”

Blurring reality and fantasy, Oswald the Lucky Rabbit’s role is as significant in the game as it was in real life. The Walt Disney-created Oswald appeared in 26 silent cartoons between 1927 and 1928 for Charles Mintz, who contracted with Universal for distribution. At this time, Oswald was primed to be Walt’s first big animated star. When faced with daunting production costs, Walt asked for more money to ensure the quality of the Oswald cartoons. When a deal could not be reached, Walt lost the rights to Oswald and with the rabbit went much of Walt’s staff. Among those who remained with Walt was animator, cartoonist and long-time friend Ub Iwerks, and together they created a new character named Mickey Mouse.

The initial concept behind Disney Epic Mickey originated within the Disney Interactive Studios’ Think Tank. The Think Tank conceptualized Mickey as a cartoon character thrown into turmoil. Spector expanded and refined Disney Epic Mickey’s concept and built the game for a broad audience fully utilizing the Wii and Wii Remote for accessibility and engaging gameplay.

Developed by Junction Point in Austin, TX, Disney Epic Mickey is slated for a fall 2010 release. The game currently is unrated by the ESRB. For more information, go to www.disney.com/disneyepicmickey.

About Junction Point

Junction Point is Disney Interactive Studios’ Austin, Texas-based developer of console games with a focus on games where “playstyle matters.” Junction Point games offer strong, player-driven narratives, opportunities for problem-solving over puzzles and choices with significant consequences. The studio’s goal is to tell stories with players, not to them, allowing them to craft their own, unique experiences. Junction Point was founded in 2005 and joined Disney Interactive Studios in July 2007. For more information on the studio, go to www.junctionpoint.com.

About Disney Interactive Studios

Disney Interactive Studios, part of Disney Interactive Media Group, is the interactive entertainment affiliate of The Walt Disney Company (NYSE: DIS). Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform video games, mobile games and interactive entertainment worldwide. The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market. Disney Interactive Studios is based in Glendale, California, and has internal development studios around the world. For more information, log on to http://www.disneyinteractivestudios.com.

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MEDIA CONTACT:

Manab Roy

Disney Interactive Studios

Manab.roy@disney.com