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DigitalTrends.com Names Scott Steinberg Managing Partner

Game Industry Vet Joins Technology Supersite's Executive Team

PORTLAND, OR (August 7, 2007) - Digital Trends ( www.digitaltrends.com), the number one online destination for consumer electronics and technology news, reviews and insights, today announced the appointment of Scott Steinberg as the company's Managing Partner and Chief Marketing Officer.

As managing partner, Steinberg will oversee all business development and marketing initiatives for DigitalTrends.com, with a focus on furthering the company's core strategic goals, including pursuing partnerships and new business ventures which expand and enrich the site's 40 million strong readership as well as bolster its position at the top of the consumer technology media field. Steinberg will also continue as Managing Director of Embassy Multimedia Consultants, the videogame industry's premiere provider of hands-on, real-world consulting solutions.

"From consumer electronics/videogame industry consulting and coverage to cutting-edge publishing and distribution ventures, we look forward to tapping Steinberg's talent as he helps complement the success of our core management team," said Ian Bell, Chairman and CEO, Digital Trends. "We're pleased to welcome him to a company that's fast become the watchword in online technology reporting."

Renowned entrepreneur Steinberg previously founded multiple firms including game industry leader Embassy Multimedia Consultants, software publisher Overload Entertainment and online pressroom Games Press USA. An internationally-acclaimed author and radio/TV host, he's contributed to over 300 major media outlets from CNN to The New York Times, Playboy and Rolling Stone. His books include Videogame Marketing and PR and The Videogame Style Guide and Reference Manual.

"Digital Trends Corp., as well as its consumer arm, DigitalTrends.com, employs some of the most talented people and innovative business strategies currently found in the consumer electronics market today," said Scott Steinberg. "I'm delighted to become a part of such a successful venture, and work alongside professionals so committed to empowering and enriching the lives of everyday shoppers."

For more information, please visit www.DigitalTrends.com and www.EmbassyMulti.com.

About Digital Trends

With 40 million visitors each month, DigitalTrends.com is the first stop for everyday readers, working professionals and gadget enthusiasts alike looking to make sense of how gadgets, games, home theater components and other tech-related products fit into their everyday lives. Products covered include MP3 players, PDAs, digital cameras, computers and peripherals, home audio, automotive electronics, videogames and systems, multimedia projectors, televisions, satellite services, personal video recorders, cell phones and office furniture. Digital Trends also provides news about trends in digital entertainment, home connectivity, VoIP and other telecommunications services. For more information, visit www.digitaltrends.com.

About Embassy Multimedia Consultants

Embassy Multimedia Consultants, Inc., a division of DigitalTrends.com, is the multibillion dollar videogame industry's leading provider of hands-on real-world global consulting solutions. Headquartered in Atlanta, London and New York, alongside sister agency Loose Cannons, Inc., the firm offers over 40 years of combined experience and insight into the gaming and consumer electronics markets. Clients include Electronic Arts, MTV, America Online, Microsoft, Sony, NVIDIA, Disney, Delta and The Academy of Interactive Arts & Sciences. For more information, visit www.embassymulti.com.

For additional information, please contact:

Angie Newman

Bender/Helper Impact

Angie_Newman@bhimpact.com

(310) 694-3116

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