Develop Conference and Expo

18 June 2008: Tandem Events has unveiled a content-rich programme for the third annual Develop Mobile conference, which takes place on 29 July alongside the Develop Conference and Expo in Brighton, Europe’s leading conference for the development community.

Develop Mobile, created in 2006 specifically for developers and publishers of mobile games, will feature 13 speakers, nine sessions and two brand new tracks - Business and Development – addressing everything from the latest 3D technologies, to case studies of successful games, proven techniques for launching a new IP, and cross-platform casual games design.

Speakers confirmed to date include Alex Cacia and Tim Closs (Ideaworks3D), Stuart Dredge (Pocket Gamer), Paul Marshall (Playerx), Patrick Mork (Glu), Tim Harrison, Alastair Hill (Mmetrics), Kristian Segerstrale and Jeff Valadares.

Scheduled sessions include (for updates please visit www.developconference.com):

- Score! The making of UEFA EURO 2008 and EA SPORTS FIFA 08 on mobile

Speakers: Adrian Blunt is the Producer of the EA Sports FIFA and UEFA franchises on mobile, based in EA Mobile’s UK studio. Chris Gibbs is the Executive Producer of the EA Mobile UK studio.

- Constrained Creativity: Using the limitations to your advantage

Jeferson Valadares is the Creative director at EA Mobile UK’s studio

- Transforming the market: Lessons learned from the marketing of Transformers and other big brand mobile games (Patrick Mork)

- Are we there yet?: The size, scope and future growth of the mobile games market, and where and why previous predictions have gone wrong (Alastair Hill)

- Why mobile games have failed? (Paul Marshall, Alex Cacia, Kristian Segerstrale)

Copy right: If you're short of ideas for your next mobile game, nick these (Stuart Dredge)

- Global opportunities for native mobile games (Tim Closs)

Andy Lane, managing director of Tandem Events: “Mobile games developers and publishers have built healthy businesses in the face of widespread public scepticism over the last few years with many mainstream games publishers leaping on the bandwagon and creating stand alone mobile divisions. Now, thanks to the iPhone , which celebrates its first birthday this month, and high-end rivals like Nokia's N95, browsing and, therefore, downloading and playing games, has become child’s play and consumers are finally waking up to what they're packing in their pockets. All this points to 2008 being a banner year for the mobile games industry and Develop Mobile is on hand to guide developers through it and beyond.”

A Develop Mobile pass costs £175 before 1 July and £215 after. It gives delegates access to any/all Develop Mobile sessions on Tuesday 29 July as well as full access to the Develop Expo on Wednesday 30 July and Thursday 31 July. Registration is open now at www.developconference.com and www.develop-mobile.com.

Notes to editors:

About Develop Conference and Expo: The third annual Develop Conference will host more than 90 speakers and 60 sessions moulded around tracks that are key to the world of games development: Audio, Art & Animation, Business, Coding, Game Design, Production and World View.

A full list of confirmed sessions can be found online at www.developconference.com. Registration is now open and delegates can apply for Super, Standard, Mobile, Audio and Expo passes for the Develop Conference and Expo online at www.developconference.com. Discounts are available on all passes purchased before 1 July 2008. The expo pass is free of charge – please register online.

Develop Online, Develop Mobile and GAMES:EDU will run alongside the Develop Conference & Expo on Tuesday 29 July. Develop Mobile is expanding to offer delegates two tracks – business and development – with sessions focused on everything from the latest 3D technologies, to case studies of successful games, proven techniques for launching a new IP, and cross-platform casual games design.

GAMES:EDU is an annual conference, which aims to light a spark under the debate over the current and future education needs of the gaming community. It offers a unique opportunity for those who have a passion to transform the UK development community. Backed by Skillset, GAMES:EDU brings together the UK's foremost educators from across all disciplines to connect directly with developers and games producers, to exchange ideas and perspectives.

About Tandem Events:

Tandem Events has over 20 years of experience in organising market-leading exhibitions, conferences and events across a number of industry sectors, including Develop Conference & Expo, Develop Mobile Conference, GAMES:EDU, Games Marketing Forum and Games Grads. For more information, please visit www.tandemevents.co.uk

For press information, please contact:

Charlotte Le Rougetel or Dean Barrett at Bastion

T: 020 7421 7600; F: 020 7421 7601

E: charlotte@bastion.co.uk/dean@bastion.co.uk

Interested in participating at Develop? Please contact:

Craig Mundle or Andy Lane on +44 (0) 20 7405 4500

E: craig@tandemevents.co.uk/andy@tandemevents.co.uk