Despicable Me!

CAMBRIDGE – 1st February, 2010 – D3Publisher (D3P), a publisher and developer of interactive entertainment software, together with its parent D3, Inc., today announced a worldwide publishing agreement with Universal Partnerships & Licensing for video games based on Universal Pictures and Chris Meledandri’s Illumination Entertainment’s inaugural 3-D CGI feature, Despicable Me, the studio’s first from Meledandri (Ice Age, Ice Age 2: The Meltdown, Horton Hears a Who!), who produces through his Universal-based family-entertainment company.

The film follows Gru (voiced by Steve Carell), one of the world’s greatest super-villains, as he uses his arsenal of shrink rays, freeze rays and a small army of minions to pull off the biggest heist in the history of the world. The video games are scheduled to release across PAL territories on console and handheld systems in late summer/early fall to coincide with the theatrical release.

“Despicable Me has all the right ingredients for a successful game,” said Bill Anker, Vice President of Business Development and Licensing, D3P. “The film’s unique cast of characters and playful, mischievous action will translate exceptionally well into the interactive space. We look forward to working closely with the Universal team to deliver an authentic and compelling gameplay experience for fans of the film as well as gamers of all ages.”

“Working with D3Publisher, we look forward to creating a fun-filled game loaded with humor, clever puzzles, in-game rule breaking and surprises,” said Bill Kispert, Vice President, Digital Platforms, Universal Partnerships & Licensing. “Players can explore the slightly wicked side of themselves as they carry out hilarious capers on a comical quest for world domination.”

In Despicable Me: The Game, players will experience the inventiveness of being a despicable genius as they become Gru, the film’s criminal mastermind, planning heists and plotting attacks on Gru’s archnemesis, Vector, as they work their way to villainous greatness. Despicable Me: The Game offers a unique blend of action and puzzle solving that combines the fun of commanding an army of loyal-but-manic minions and using an arsenal of wacky gadgets, weapons and vehicles to entertain players of all ages.

About Despicable Me (The Movie)

In a happy suburban neighborhood surrounded by white picket fences with flowering rose bushes, sits a black house with a dead lawn. Unbeknownst to the neighbors, hidden deep beneath this home is a vast secret hideout. Surrounded by an army of tireless, little yellow minions, we discover Gru (Steve Carell), planning the biggest heist in the history of the world. He is going to steal the moon (Yes, the moon!) in Universal’s new 3-D CGI feature, Despicable Me.

Gru delights in all things wicked. Armed with his arsenal of shrink rays, freeze rays and battle-ready vehicles for land and air, he vanquishes all who stand in his way. Until the day he encounters the immense will of three little orphaned girls who look at him and see something that no one else has ever seen: a potential Dad.

One of the world’s greatest super-villains has just met his greatest challenge: three little girls named Margo, Edith and Agnes. www.despicable.me

About Universal Partnerships & Licensing

UP&L oversees Universal’s consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal’s theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the studio’s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.

About D3Publisher

D3Publisher, a subsidiary of D3, Inc., is a video game publisher for Wii™, Nintendo DS™, the PSP® (PlayStation®Portable) system, PlayStation®2 computer entertainment system, PlayStation®3 computer entertainment system, and the Xbox 360™ video game and entertainment system from Microsoft. D3Publisher has operations in the U.S., U.K., and Japan. The company also owns development studio Vicious Cycle Software, Inc., and its technology platform, Vicious Engine®. For more information about D3Publisher, please visit: www.d3publisher.us.

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