deltaDNA banks another $3m in Series A funding

Analytics and game personalization outfit deltaDNA has secured a further $3 million in a second round of series A funding, bringing the company's funding total to $5 million.

The Edinburgh-based firm also saw a new player join its list of investors in the shape of Edge Performance, which it hopes will give it extra exposure amongst mainstream media groups.

"The Games Industry has come a long way in a short space of time using data to understand how games are performing," said deltaDNA CEO Mark Robinson. "However, it's real-time game personalization and big-data player insights that are critical to the long term success of games.

"As the independently-recognized leading analytics platform, we allow our clients to improve engagement and player experiences by giving access to rich functionality combined with fast, accurate and flexible data. This investment enables us to strengthen our unique market position, and continue to deliver real ROI via the deltaDNA platform to publishers and developers globally."

"Computer gaming is mainstream entertainment, with more than a billion gamers driving revenues of £43bn annually," added Edge's David Glick. "deltaDNA's technology provides excellent insights into the inexorable trend towards mobilization and personalization in gaming. We have been very impressed by deltaDNA's team and we look forward to working with them to help develop the business further."