Deep Fried Entertainment Cooking in Vancouver

FOR IMMEDIATE RELEASE

Vancouver, BC - August 22, 2005 - Video Game industry veterans Phil Weeks, Russell Rice, Steve Tolin, Ryan Bedard and Brian Tolin, most recently of Electronic Arts Black Box, announced today the formation of Deep Fried Entertainment, Inc., a game development company that will focus on creating titles for the new generation of hand-held gaming platforms.

Through a smaller, tightly-knit team environment, Deep Fried Entertainment's founders hope to capitalize on the creative freedoms and technical innovations that often elude larger, assembly line production companies.

"Our team shares a combined 35 years of game industry experience," said Brenda Bailey, Chief Operating Officer of Deep Fried Entertainment. Bailey, former Regional Director for the Canadian Cancer Society, continues, "our guys have made games that run the gamut from blockbusters to niche titles for industry giants and boutique developers. They've launched platforms and re-birthed gaming genres. We've truly built an amazing team at an exciting time for the video game industry."

Steve Tolin, Creative Director for Deep Fried Entertainment shares Bailey's enthusiasm about DFE's prospects. "Historically, the very best and most innovative games have been developed in an environment that balances top-notch skills with creativity and freedom. We've built that environment, and our intention is to become known as one of the best developers of 'pick-up and play' games that are pure fun."

Deep Fried Entertainment, located in Vancouver's Yale Town, is a licensed developer for the Sony Playstation Portable (PSP) and Nintendo DS (NDS) handheld gaming consoles, and is currently in talks with major publishers. Further information can be obtained from www.deepfriedentertainment.com.

Contact:

Brenda Bailey, COO

1238 Homer Street

Vancouver, BC V6B 2Y5

(604) 789-5686

bbailey@deepfriedentertainment.com