Dante's Inferno

Redwood City, Calif. – November 23, 2009 – Visceral Games, an Electronic Arts studio (NASDAQ: ERTS) today announced ‘Go to Hell’, an all-new social application inspired by the upcoming game, Dante’s Inferno™. This application takes the poem’s canonized nine circles of hell, and brings them into everyday life. With the click of a button, anyone can send a friend foe, place, product or brand to one of the nine circles of hell. Angry at your mom for grounding you? Send her to ‘Treachery’. Mad at your ex- for cheating? Send them to ‘Lust’. The free ‘Go to Hell’ app launches today on Facebook® Platform, with consumers able to share data across other online destinations including MySpace, iGoogle and Twitter. Dante’s Inferno releases February 9 on Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PSP®(PlayStation®Portable).

“This app is awesome! Not only will it be a blast to see who the world sends to hell, but it’s also a great opportunity to take Dante’s notion of the 9 circles of hell and make it current and relevant for people who may not be familiar with the poem,” said executive producer Jonathan Knight. “Let the damning begin.”

The ‘Go to Hell’ app calls on people to damn others to the nine circles of hell: Limbo, Lust, Gluttony, Greed, Anger, Heresy, Violence, Fraud or Treachery. From there, users can choose to punish or absolve their victim… and see how the community reacts. The ‘Go to Hell’ app comes complete with a ‘Hell Browser’ that serves up a snapshot of all the activity in hell on a day-to-day basis. In the browser, see who takes top spot as the most deplored evil demon – be they a loudmouthed celebrity, a slimy politician or a hated TV character.

Facebook users can head over to http://apps.facebook.com/gotohell , while iPhone users will soon be able to access the free app via the Apple AppStore. All other users can follow this link to eternal damnation http://gotohell.dantesinferno.com.

Dante’s Inferno is rated M for Mature by the ESRB and is currently awaiting PEGI classification. For more information on Dante’s Inferno, please follow the Dante’s Inferno team at Visceral Games on Twitter at www.twitter.com/danteteam and visit the game’s official web site at www.dantesinferno.com where the team explores a new circle of hell, with new content and updates on the ninth day of every month.

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About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO, Visceral Games and Dante’s Inferno are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. “PlayStation” and “PSP” are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.

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