Dancing on Ice
ITV's show to spawn a Wii and DS game.
18th February 2010
Braintree, 18th February 2010 - Games publisher Ghostlight Ltd. has confirmed that ITV STUDIOS’ Dancing on Ice for the Nintendo Wii™ will be released on the 12th March 2010 with a Nintendo DS™ version released in April.
The timing for the release coincides with the key final weeks of the hit TV show of the same name. Now in its fifth series Dancing on Ice has firmly established itself as one of the most successful prime time TV shows of recent years regularly reaching an audience in excess of 9 million viewers in the UK.
The video game successfully captures the excitement, drama and challenge of the show with a highly interactive and intuitive control system. By creating your own character, selecting which real-life professional skater will be your partner, undertaking the strict training regimes and learning the increasingly testing “required elements” the player really feels like they are immersed in the show for real.
As part of this realism the player will also come under the scrutiny of both the “ice panel” of judges and the viewers vote to determine who will be required to “skate-off” to stay in the competition.
James Chubb, Licensing Manager for ITV STUDIOS Global Entertainment commented “The Dancing on Ice brand is one of the most valuable on British TV. Our audience is extremely passionate and we believe that they will love the opportunity to put themselves on the ice. We are delighted that such a fun and authentic video game has been developed and this is another superb example of how we’re providing our audience with high quality and engaging brand extensions.”
Sam Collins, Head of Sales at Ghostlight said “There is a huge overlap between the demographic profile of the Nintendo Wii and DS consoles and the Dancing on Ice TV audience. We are looking forward to seeing the fans of the show play the game and live the dream. We are working closely with ITV and other media partners to ensure that Dancing on Ice the video game achieves its potential as one of the best selling family games of 2010”.
Ghostlight continues to establish itself as a leading publisher of full price, high quality, video games. This latest news reinforces Ghostlight’s position as a serious player in the European video games market.
Dancing on Ice is an ITV Studios production, represented by ITV STUDIOS Global Entertainment.
For more information contact:
Sam Collins
T: (0)1376 555300 Ext: 333
E: sam.collins@ghostlight.uk.com
About Ghostlight
Part of the Majesty House group of companies, and established in 2004, Ghostlight has seen a meteoric rise, earning a well-deserved reputation as a leading European publisher of full price video games. As well as supporting the current major platforms, Ghostlight aims to be at the forefront of publishing for the next generation of consoles. Ghostlight has set its standards at the highest level reinforcing its stated aim of focusing on premium quality games of the highest calibre.
“Ghostlight – publishing for the next generation”, www.ghostlight.uk.com
For more information please contact Ghostlight Ltd. on: info@ghostlight.uk.com
About ITV STUDIOS Global Entertainment
ITV STUDIOS Global Entertainment Ltd is one of the World’s leading Merchandising & Licensing, Home Entertainment, Publishing, International Television Distribution and International Television Network businesses.
For more information contact:
David Reiss
ITV STUDIOS
Corporate Communications
Telephone: +44 (0) 207 157 6186
Email: David.Reiss@itv.com