DAINESE® KITS OUT BEST-EVER MOTORCYCLE GAME
Super-bikes Riding Challenge™ exclusively features designer motorbike apparel from Dainese
VARESE, ITALY - 06 SEPTEMBER 2006. Black Bean today announced an exclusive partnership with premium motorbike clothing designer, Dainese, to feature their Dainese 2006 Motorbike Collection in the critically acclaimed videogame for PlayStation 2 and PC, Super-bikes Riding Challenge.
The renowned Italian motorsport apparel company, also the main in-game sponsor, is the world leader in the manufacture of protective clothing for motorcyclists and dynamic sports. Players will be able to choose between a wide range of protective gear which can boost rider skill and performance, and like in real life, the best kit achieves the best results.
The inclusion of protective gear as an essential part of the game came from Dainese, who have over thirty years experience in the field, and a wealth of research on how the right motorsport kit can positively affect rider performance. So as the game progresses, players will get access to more and more desirable gear, giving them the edge over the competition.
"Protective gear being used in a videogame as a means to improving rider performance has never been done before. From the offset, Black Bean were excited about coming up with a creative mechanic allowing riders to unlock safer, and better protective gear, and they have implemented it brilliantly in-game." Said Vittorio Cafaggi, Head of Marketing, Dainese.
The new game has captured the imagination and interest of the world's biking media with 41 perfectly modelled and physically accurate motorbikes from a who's-who of manufacturers including Ducati, MV Agusta, Honda, Suzuki, Kawasaki and Triumph, as well as many other rare and exotic machines. Every aspect of the game has been fanatically engineered to provide the most realistic motorbike experience ever seen on a videogame console or PC. Challenging tracks, superb rider AI, and pure biking passion has been combined to recreate the thrills, speed, and excitement of one of the most exhilarating motor sports in the world.
Super-bikes Riding Challenge is out on the 15th September on PlayStation 2 and PC CD-ROM.
For further information
Livio Cantagallo
tel: +39 0332 874 329
@: l.cantagallo@blackbeangames.com
Info DAINESE spa:
Press office Dainese
Tel. +39 0444 224100
@: press@dainese.com
www.dainese.com
About Lago/Black Bean. Black Bean is the games label of Lago Srl, which is part of the Leader Group. Leader SpA has been the leading independent distributor in Italy since it started business in 1984. Leader is based in Gazzada (Varese) which is situated 30 miles north of Milan in northern Italy. Black Bean philosophy is to focus on a wide range of games genre leveraging on the niche targets that remain uncovered into the market. By adding original content to the products and by fully localising the titles Black Bean's vision is to remain close to player's needs. Black Bean has distribution partners all across Europe and PAL territories including Australia and South Africa. www.blackbeangames.com
About Dainese. "Head-to-toe protection for dynamic sports lovers". This is the reason why Dainese was founded in 1972 by Lino Dainese, the president, and this has been the company mission right from the start, in all the new meanings that make Dainese a continually forward-moving company.