Creator Of Zelda And Super Mario Bros. Visits New York's Nintendo World Store

WHAT: The first 200 people in line at the Nintendo World Store are guaranteed an autograph from legendary video game designer Shigeru Miyamoto, who is making a rare U.S. appearance in support of his latest creation, the blockbuster Nintendogs^TM.

Mr. Miyamoto has reached celebrity status around the world and is often referred to as the "Spielberg" of video games as he's thrilled gamers for decades with his creative touch.

Consumers of Nintendo DS^TM systems and Nintendogs also will have the opportunity to use the wireless "Bark Mode" function, meet new Nintendogs owners and let their puppies interact.

The first 10 people in line with a DS and Nintendogs will get a chance to use "Bark Mode" with the acclaimed Mr. Miyamoto.

VISUALS:

• Excited Nintendo fans meeting their celebrated video game hero

• Fantastic giveaways that include limited-edition Nintendo DS skins with Mr. Miyamoto's signature

• The 10,000-square-foot Nintendo World is a video gamer's dreamland with hands-on entertainment throughout the store

• Owners meeting other adorable puppies as they interact with the wireless "Bark Mode" function

WHERE: Nintendo World Store

10 Rockefeller Plaza

New York, NY 10020

WHEN: Sunday, Sept. 25, 11 a.m. - 1 p.m.

BACKGROUND: Miyamoto began as an artist at Nintendo and is the genius behind several of the most recognized video games of all time, including Mario Bros.^®, Donkey Kong^® and The Legend of Zelda^®. This rare appearance for Mr. Miyamoto is a one-time chance for fans to meet the illustrious creator.

CONTACT:

Julia Roether

GolinHarris

(310) 383-3869 (cell)

(213) 623-4200, ext. 783 (office)

jroether@golinharris.com

Jamie Nielsen

GolinHarris

(714) 851-6505 (cell)

(213) 623-4200, ext. 763 (office)

jnielsen@golinharris.com