CPMStar
ComScore places ad network ahead of miniclip, MSN, and AOL Games.
Berlin (March 8th 2010)– CPMStar, the world’s most powerful marketing network for online content, today announced that the company’s first month’s tracking by comScore has resulted in a top 10 placement in the monthly Key Measures – Panel Only report. CPMStar drew a total of 8,974,000 Unique Visitors according to comScore, placing CPMStar ahead of sites such as Miniclip.com, MSN Games and AOL Games.
Since launch over five years ago, CPMStar has proven an invaluable marketing tool for publishers of video and online games. Over the last year the network has attracted advertisers from outside the games world and this has helped to quickly establish CPMStar as a valuable deliverer of a wide variety of audiences and demographics.
“We’re overjoyed to have placed so highly in our first month with comScore. We’d suspected from our own numbers that we’d place highly, so it’s very satisfying to have this ratified by a respected, independent rating body”, said Brendan O’Brien, Director, Digital Entertainment Group, CPMStar.
“If anything, this demonstrates the sheer reach of our network and the breadth of the audiences we serve, as well as our phenomenal growth during a very difficult period for the advertising industry”, he added.
The flexible business model offered by CPMStar allows for a variety of buying models (CPM/CPC/CPA) and can ensure efficient delivery against campaign objectives, including by-country, and can build in inventory such as high-profile skyscrapers, banners and premium pre-roll MPU spots.
For a free consultation and presentation of the CPMStar service, and to book an appointment or arrange an interview, please contact: Marian Härtel, Director of European Sales ( marian@cpmstar.com).
CPMStar will also be at GDC San Francisco from the 9th to the 13th March 2010, at booth 2229 in the south hall of the Moscone Center throughout the conference. To book a meeting, please contact Brendan O’Brien by email directly at: Brendan@cpmstar.com
For further press information, please contact:
Peppermint P on behalf of CPM Star
Contact: Tony Coles
Tel: +44 207 240 2645
Email: tony.coles@peppermintp.com
About CPMStar
CPMStar, the world’s most-powerful marketing network for online content, was formed in 2001, a privately held company owned and operated by its management team. Having seen exponential growth since launch, the firm now captures over 50 Million unique users per month via its worldwide network of Flash and download games, and online game locations.
The company advertising system delivers over 6 Billion display ad impressions each month and operates one of the most flexible business models in online advertising.
Headquartered since 2001 in California, USA the firm opened its European base in Berlin, Germany in 2009.
The company website is located at: www.cpmstar.com