CPMStar acquisition
Online ad network bagged by Game Show Network.
SANTA MONICA, CA and LONDON, September 29th, 2010 – GSN (Game Show Network) announced today that it has acquired CPMStar, a powerful marketing network for online content delivering more than 5 billion ad impressions per month and a worldwide monthly user base of more than 300 million unique users. CPMStar provides cost-effective, highly targeted marketing opportunities for games companies around the world, including publishers of video and online games. CPMStar provides one of the most flexible advertising models in the sector.
“Our acquisition of CPMStar has made GSN the largest online ad network for games,” said John Zaccario, SVP of Advertising Sales for GSN. “We’re able to offer our advertising partners access to a large but highly targeted audience.”
“CPMStar complements GSN's demographics perfectly, thus providing advertisers access to a broad range of audiences,” commented Joshua Goldstein, President and Co-Founder of CPMStar. “CPMStar is a perfect fit within the GSN portfolio.”
CPMStar delivers a wide variety of audiences and demographics, and attracts advertisers across a broad range of categories. In May 2010, GSN/CPMStar was the #1 online games network, according to comScore.
About CPMStar
CPMStar, a powerful marketing network for online content was formed in 2001 and acquired by GSN (Game Show Network) in 2010. Having seen exponential growth since launch, the firm now captures more than 300 million unique users per month worldwide via its network of online game locations. CPMStar’s advertising system delivers more than 5 billion display ad impressions each month and operates one of the most flexible business models in online advertising. Headquartered in Santa Monica, California, CPMStar also has European sales representation based in Berlin, Germany. The company website is located at www.cpmstar.com
About GSN
GSN is a multimedia entertainment company that offers original and classic game shows and competitive entertainment via its 74-million subscriber television network and online game sites. GSN’s cross-platform content gives viewers and participants the opportunity to win cash and prizes, whether through GSN’s popular TV game shows, GSN.com’s free casual games or its WorldWinner competitive cash tournaments. GSN is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. GSN and its subsidiary, WorldWinner.com, Inc., are owned by DIRECTV and Sony Pictures Entertainment. For further information, visit GSN’s press website at corp.gsn.com.
Media Contacts:
Peppermint P on behalf of CPMStar
Simon Jones
+44 207 240 2645
cpmstar@peppermintp.com
GSN
Jenny Snegaroff
+00 1 310 255 6818
jsnegaroff@gsn.com