COMPANY FACT SHEET
Company Name: WhiteMoon Dreams, Incorporated
Address: 55 Waverly Drive Suite 101, Pasadena, CA 91105
Key Contact: Norvell Thomas, Jr.
Email: norvellt@whitemoondreams.com
Telephone Number: (626) 356-4446
Internet URL: www.whitemoondreams.com
President/Chief Executive Officer: Jay Koottarappallil
Vice-President, Business Development & Marketing: Norvell Thomas, Jr.
Creative Director: Scott Campbell
Game Director: Kevin Mack
Number of Employees: 11
Company Description: WhiteMoon Dreams is a high quality game developer that takes an innovative approach to game design and production methodologies. Our Company provides
full game development services covering all aspects of design, engineering, visual art and audio. WhiteMoon Dreams also creates its own intellectual property for use in game development. Our Company focuses on AAA titles for XBOX 360, Sony PS3, and Nintendo Wii; and is led by industry veterans.
COMPANY OVERVIEW
WhiteMoon Dreams is a startup digital entertainment company, producing and developing high quality video games experiences to a wide array of consumers. The Company currently provides full game development services covering all aspects of design, engineering, visual art and audio. Primarily, WhiteMoon Dreams creates its own intellectual property for use in game development; however, the Company does seek partnerships with other Publishers with interesting titles needing development.
While we strive to be innovative and different, we are also reaching out to the mass market of consumers purchasing "E" and "T" rated titles. Our products will be different through refreshing gameplay, new directions in the visual medium and content that engages the player's mind and hearts rather than just their hands.
Company Mission Statement
WhiteMoon Dreams offers consumers a cutting-edge, high quality, innovative game experience. Through the implementation of solid production methodologies, a sound technology base and a proactive stance to consumer marketing and feedback, WhiteMoon Dreams will become a premiere video game developer whose products will be highly anticipated by consumers.
Target Audience
The primary audience members who consume video game products are generally 18-34 year old males. Although this represents the "core" audience that our Company will deliver games to, we are eager to develop titles whose appeal will go well beyond the traditional demographics.
Clientele
Currently, WhiteMoon Dreams has a contract with a major Japanese Publisher.
MARKET FOCUS
1. Appealing to the Mass Market - While we strive to be innovative and different, we are also reaching out to the mass market of consumers purchasing "E" and "T" rated titles. Our products will be different through refreshing gameplay, new directions in the visual medium and content that engages the player's mind and hearts rather than just their hands.
2. Emphasize Gameplay - Solid game design will be our driving focus on each title, ensuring each game will have high quality gameplay. All other disciplines will work to achieve our design not to outdo the game industry in technology, visuals or audio. We do believe in strength and high quality across all disciplines, but none more so than game design, being that design sustains the value of a title.
3. Strong Concepts - WhiteMoon Dreams is successful due to its creation of new intellectual property, and will continue to be successful by working with strong licenses.
KEY MANAGEMENT
Jay Koottarappallil, Co-Founder & President
Jay began his career in games as an artist on flight simulations for Eagle Interactive. From there, he has worked at several companies in varying art capacities: Looking Glass Studios, Paradox Development, Mumbojumbo Games, Insomniac Games, Electronic Arts, Los Angeles, and is now the president and CEO of WhiteMoon Dreams, Inc. Mr. Koottarappallil is a highlyqualified technical art director with 10+ years experience in games and film. His primary expertise is in art and in developing artist/designer tools. When not in front of a computer, Jay can be found spinning some phat beats on his decks for co-workers and party-goers alike.
R. Scott Campbell, Co-Founder and Creative Director
Scott began his gaming career as a play tester for Interplay in 1991. He parlayed that experience into that of Lead Concept/Game Designer for first Fallout. From there, he moved on to several startup companies most often in the role of Lead Game Designer. Previous titles Scott has worked on include
Myth III: The Wolf Age, Fallout, and Neopets among other games. Mr. Campbell is highly regarded by many in the industry as a forward thinker, and an innovative concept designer. His expertise is story creation, mechanics design, and also in specializing in coding of rapid prototype designs. Not to be outdone by his computer design geekery, in his spare time Mr. Campbell designs pencil & paper role playing games for friends and family.
Kevin Mack, Game Director
Kevin brought two loves together to forge his path in videogame development. Originally trained in film production and writing at NYU Film, and later earning an MFA in film directing from the American Film Institute Conservatory, he began his career in television production. He soon found himself
indulging his other love - computer programming and information design, however, through several years' work developing relational databases for analysts and traders in New York's capital markets, and then through later work as an information architect at Razorfish.
In 1996, Kevin brought these two threads together, beginning his career in game development as an associate producer at Disney Interactive. From there, he went on to work at several companies - as a gameplay engineer at Creative Capers Entertainment, game designer at Kronos Digital Entertainment, and senior game designer at Electronic Arts, working on the Medal of Honor series. In July of 2007, Kevin left EA to assist in the founding of WhiteMoon Dreams, where he now serves as a game director.
Norvell Thomas, Jr., VP Business Development & Marketing
Norvell Thomas, Jr. is a highly qualified marketing professional with over 7 years experience in marketing, advertising, public relations, client relationship management and strategy formulation & implementation. He is a graduate of the Peter F. Drucker School of Management at Claremont Graduate University. There, he obtained his MBA in Strategy and general management. In 2000 he received a Bachelors of Journalism in Advertising from the Missouri School of Journalism at the University of Missouri-Columbia.
Previous work experiences include doing marketing and public relations for Oscar Mayer Foods, a subsidiary of Kraft Foods; as a marketing associate for Scudder Investments; and as a marketing consultant for a private hospital in Los Angeles, CA. Mr. Thomas is a member of the American Legion Boys State of Missouri, and general member of the National Association of Black MBAs. Mr. Thomas is currently enjoying the competitive, yet fun-loving nature of being part of a burgeoning video game
development juggernaut!
CONTACT INFORMATION
Press Contact Name: Norvell Thomas, Jr.
Company Name: WhiteMoon Dreams, Inc.
Address: 55 Waverly Drive, Suite 101
Phone: (626) 356-4446
Email: norvellt@whitemoondreams.com
Web Site: www.whitemoondreams.com