The value of both Activision and Vivendi's stock increased during the first day of trading following the announcement of a merger between the two companies
Blizzard Entertainment has signed a new deal with online game publisher The9 that will see World of Warcraft expansion pack The Burning Crusade released in China.
Blizzard's vastly successful massively multiplayer game World of Warcraft has been commercially launched in China, with a new business model in place to meet the challenges of the large but difficult Chinese market.
Rob Fahey
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