News Sega adds 5 playable titles to Eurogamer Expo Warners' Batman: Arkham City also set to make an appearance Aug. 10, 2011 Rachel Weber 1 comment
News SEGA to host Eurogamer Expo Indie Arcade Submissions for 2011 independent showcase now open June 29, 2011 Rachel Weber
News SEGA was hacked after post-PSN security update Changes made in wake of Sony breach failed to protect customer data June 20, 2011 Johnny Minkley 6 comments
Feature Sega's Mike Hayes President of Sega West discusses new hardware budgets, Wii U and Vita support, and changing Euro markets June 20, 2011 Matt Martin
News Sega continues UK investment with new Solihull studio Team initially focused on Sony's PlayStation Vita; "The UK's super competitive" compared to other regions - Dunn June 17, 2011 Rachel Weber 3 comments
Feature To Be This Good Takes AGES Hayes, Dunn and Heaton talk UK success, incubating Aliens and measuring the bottom line May 16, 2011 Alec Meer
News SEGA: UK studios "the bedrock of our business" Sports Interactive and Creative Assembly "outperforming their business plans" for second year May 16, 2011 Matt Martin
News SEGA opens 10,000 sq ft UK studio for Alien game MP Vaizey welcomes Creative Assembly's expansion to 200 staff May 12, 2011 Alec Meer 7 comments
News Sega delays Western release of Bayonetta January 2010 is "optimum release time in the Western markets" says publisher July 20, 2009 Kath Brice
Feature Mike Hayes - Part Two The Sega Europe president talks MMO development, Metacritic and second-hand game sales Feb. 2, 2009 Phil Elliott
News Hayes: Second-hand games are a market reality Sega Europe boss keeps a watching brief on the retailer activity - but he doesn't like it Feb. 2, 2009 Phil Elliott 2 comments
News Metacritic helps business objectivity, says Hayes But Sega Europe president admits that the score aggregator must be used sensibly Jan. 30, 2009 Phil Elliott 6 comments
News New IP is likely to suffer this year, says Hayes Sega Europe president expresses concern over original content as publishers refocus Jan. 26, 2009 Phil Elliott 4 comments
Feature Mike Hayes - Part One The Sega Europe president on the economy, how to survive recession, and what the industry may look like at the end of it Jan. 26, 2009 Phil Elliott 1 comment
News Economic fears hit retailer stock orders Publishers to face further difficulties as key US chains look to slash inventory Jan. 26, 2009 Phil Elliott 1 comment
News No cuts planned at Sega Europe Mike Hayes reveals company is "in great shape" and trading well Jan. 22, 2009 Phil Elliott
News Sega launches online casual games portal PlaySega.com to feature arcade, word, puzzle, quiz and sports titles for free Dec. 5, 2008 Phil Elliott