Niko Partners

News

Time spent gaming in Southeast Asia up 53% after post-pandemic drop

New Niko Partners report also shows 75% of players use digital wallets to buy games, and women are more likely to make game-related purchases

Sept. 26, 2024 James Batchelor

News

Niko's 2024 India Gamer Market Report shows 65.4% of gamers engage with esports

And social elements hold "significant sway" over buying decisions

Sept. 11, 2024 Vikki Blake

News

Niko Partners: Gulf Cooperation Council markets accounted for $2.24bn in player spending in 2023

Market firm forecasts growth of 7.7% in player spending to reach $3.48 billion by 2028

Aug. 16, 2024 Sophie McEvoy

News

Niko Partners: East Asia games market generated $30.1bn in 2023

Research also found that 97 million players in Japan and Korea play on more than one platform

July 30, 2024 Sophie McEvoy

News

Niko Partners: 62% of China PC players spending more on games than last year

Steam remains top distribution platform for PC gamers

July 3, 2024 Sophie McEvoy

News

Asia and MENA games market expected to hit $100bn by 2028

Niko Partners report also says region generated $85.5 billion in 2023

June 6, 2024 Sophie McEvoy

News

MENA-3 games market generated $1.92bn in 2023

Revenue expected to rise to $2.65 billion in 2027

Feb. 7, 2024 Sophie McEvoy

News

Niko Partners: Asia and MENA spending $78.5bn on in-game purchases in 2023

Microtransactions account for 87.8% of spending, $7.8 billion spent on premium titles

Dec. 14, 2023 Sophie McEvoy

News

East Asia PC and mobile games market expected to hit $30bn in 2023

Niko Partners report also says that the region will generate $30.8 billion by 2027

Nov. 28, 2023 Jeffrey Rousseau

News

China's game market to grow 5.2% this year

Niko Partners projects Chinese game revenue to hit $47.7 billion, more than offsetting last year's 2.5% dip

Nov. 21, 2023 Brendan Sinclair

News

SEA-6 PC and mobile games market projected to hit $6bn in 2023

Niko Partners report also says that the group of countries will generate $7.2 billion by 2027

Oct. 17, 2023 Jeffrey Rousseau

News

Report: Console gaming more popular among Japanese youth than mobile

Niko Partners survey finds 72% of young gamers in Japan play on console compared to 64% on mobile and 15% on PC

Aug. 21, 2023 Sophie McEvoy

News

Report: Women make up 37% of Asia's gamers

New survey also says that women account for 23.5% of total market revenue

July 7, 2023 Jeffrey Rousseau

News

Niko Partners: Asia-10 gaming markets will generate $41bn by 2026

The market research and consulting firm also projects that the markets will amass one billion players by the same year

Nov. 21, 2022 Jeffrey Rousseau

News

Niko Partners: China games market to decline for the first time in 20 years

PC sector's return to growth offset by lower spending in mobile games, among other factors

Nov. 3, 2022 James Batchelor

News

Study finds Chinese youth playing less in wake of restrictions

Niko Partners finds 54% of minors playing comply with last year's tightened restrictions limiting minors to one hour a day, Friday through Sunday

Aug. 10, 2022 Jeffrey Rousseau

News

China video games market revenue hits $45.5bn during 2021

Internationally Chinese game companies made $17.3 bn, up 27% year-over-year

May 23, 2022 Jeffrey Rousseau

News

Saudi Arabia, United Arab Emirates and Egypt markets worth $1.76bn in 2021

65.32 million people across the three countries played games last year, 85.76 million expected by 2025

Jan. 10, 2022 Marie Dealessandri

News

Mobile revenues grew $135m in Malaysia and Singapore in two years

Niko Partners reports shows rapid growth in gaming on smartphones, surpassing PC

July 31, 2020 James Batchelor

News

Chinese console market to grow to $2.15bn by 2024

Niko Partners predicts grey market console sales will decline as number of legal devices nears one billion

June 10, 2020 James Batchelor

News

Gaming viewership, playtime surged in China under lockdown

Niko Partners: But ad revenue dropped, and players gravitated toward familiar, not new, titles

May 4, 2020 Rebekah Valentine

News

Niko: PC and mobile revenue to pass $8 billion in Greater Southeast Asia by 2023

95% of PC players and 90% of mobile gamers in the region engage esports

Nov. 19, 2019 James Batchelor

News

China gaming regulator publishes new rules for minors targeting playtime, spending

Age-rating system still in the works as restrictions are tightened, expanded to mobile games

Nov. 5, 2019 Rebekah Valentine

News

Niko Partners: Cloud gaming revenue to reach $3bn in Asia by 2023

Projections suggest there will be 500 million cloud gamers in Asia by 2028

Sept. 23, 2019 Ivy Taylor

Feature

Niko Partners: Mobile esport games grossed $15.3bn worldwide last year

Mobile esport titles poised to overtake PC competitors which grossed $16.1 billion in 2018

Aug. 29, 2019 Ivy Taylor