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Nielsen to close down SuperData
Games insights will be rolled into Nielsen Sports' products and services
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Gaming hours, spend, digital purchases up as COVID-19 keeps players inside
Nielsen: 29% of gamers in the US say they're playing online with friends more often
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ESL, Dreamhack partner with Nielsen for esports data
MTG's esports leagues will help tracking firm with sponsor valuation, brand impact, and consumer analytics efforts
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The exciting uncertainty of esports' future
Nielsen Esports' Nicole Pike shares her patient views on the esports landscape ahead of her keynote at Esports BAR Miami 2019
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Riot Games teams up with Nielsen to measure brand exposure for esports sponsors
"We have the opportunity to help monetise Riot Games' platform and validate this growing market"
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Call of Duty: Black Ops 4 more anticipated this holiday than Red Dead Redemption 2
Nielsen's season interest rankings also show hype for Spider-Man, Super Smash Bros. Ultimate, and Super Mario Party
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SuperData acquired by Nielsen Holdings
Major industry market intelligence company joins analytics group to bolster digital gaming, esports data
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Activision Blizzard enlists Nielsen for esports valuation
Tracking firm to assess value of sponsorship packages to see if brands are getting their money's worth
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Call of Duty, Pokemon lead holiday games hype
Nielsen ranks anticipation levels for a variety of the season's biggest releases
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American esports audiences most receptive to corporate sponsorship, Nielsen report reveals
The Nielsen Esports Playbook finds esports fans are divided on VR and esports as an Olympic event
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New Nielsen division to offer insight into esports market
Team will provide sponsorship valuation, custom research and more for competitive gaming
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Nielsen: VR/AR awareness has nearly doubled among US population
One in ten Americans plans to buy PlayStation VR, 9% want Project Scorpio, 12% want Nintendo Switch
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14% of Americans over 13 follow eSports - Nielsen
Overwatch appeals to a younger demographic than other eSports titles
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Mobile hits need new content 3-5 weeks post-launch - Nielsen
Consumer research firm identifies when players most want updates, breaks down what types of content work for which games
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Nielsen: eSports audience is 81 per cent male
In an increasingly diverse games market, a new report gives the eSports audience a distinctly retro feel
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Nielsen: Kids want iOS and Wii U for the holidays
Apple will sell a number of iPads in the next six months
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Nielsen: 56 per cent of US households own 7th-gen console
Xbox, PlayStation and Wii dominate US living room, 39 per cent also own an iOS device
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Report: Half of consoles played in living room
Wii is living room favourite, with Xbox 360 king of the bedroom finds study
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Xbox 360 'leads' US online gaming
Nielsen report also reveals that the PS3 appears to be used more for all-round entertainment
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Nielsen: iOS devices more desired by kids than consoles
30% of 6-12s want iPad/Touch; only 12% want 360
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Nielsen: 10% of online time spent gaming
Americans spend 407m hours per month in online games, but only 329m emailing
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EEDAR and Nielsen offer game marketing analysis
Research firms team up to advise on burgeoning $126m sector
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Research: PS3 exclusives don't sell consoles
Playing a specific game is least popular reason to buy a console; Blu-ray comes out on top