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Microsoft (Page 29)

Feature

Xbox's evolving first-party strategy

Chief marketing officer Mike Nichols explains Microsoft's "forward-leaning pivot" in how it has viewed its game studios this generation, and why it just added five more to the operation
Feature

Xbox has everything to prove at E3

The E3 playing field has rarely been so uneven; Sony's strong position means it needs to do very little, while Microsoft arrives in LA with a heavy weight of expectation