Hasbro

Feature

How the success of Baldur's Gate 3 and Monopoly Go are driving Hasbro's "all in" digital strategy

Senior vice president of digital licensing Eugene Evans discusses the similarities between these seemingly polar opposite titles

Oct. 23, 2024 James Batchelor

Feature

Wizards of the Coast: "There are lots of ways to express Dungeons & Dragons beyond RPGs"

Senior vice president of digital licensing Eugene Evans says there is almost no Hasbro IP that isn't heading to games

Aug. 22, 2024 James Batchelor

News

Hasbro CEO: "We're going all in on becoming a digital play company"

"Our goal is to be shipping one to two new games per year starting as early as late 2025, potentially early 2026," Chris Cocks says

July 26, 2024 Marie Dealessandri

News

Blizzard's John Hight and former Bungie COO Holly Barbacovi join Hasbro

Barbacovi will serve as CPO, and Hight as president of Wizards of the Coast and Digital Gaming

July 18, 2024 Vikki Blake

Feature

Hasbro-barians at the gates | This Week in Business

The D&D and GI Joe maker is the latest in a long line of mainstream companies trying to break into games, but how many actually succeeded?

May 3, 2024 Brendan Sinclair

Feature

Hasbro's $1 billion bet on internal game development

Head of digital product development Dan Ayoub tells us about the toy maker's plans to get back in the game

April 30, 2024 Brendan Sinclair

News

Monopoly Go reaches $2bn in consumer spending | News-in-brief

The mobile board title hits the revenue milestone in ten months after launching

March 14, 2024 Jeffrey Rousseau

News

Hasbro says it will cut nearly 1,100 positions

"Market headwinds we anticipated have proven to be stronger and more persistent than planned," says firm

Dec. 13, 2023 Jeffrey Rousseau

News

Activision hasn't misplaced its Transformer games, says Hasbro

The toy giant apologises for saying they had

Aug. 2, 2023 Sophie McEvoy

Academy

IP licensing for games: How to profit from brand injections

Yodo1's Yu Huan Mirko explores how partnering with IP owners can benefit your studio

Dec. 21, 2020 Yu Huan Mirko

News

Activision-Hasbro deal expires, Transformers games pulled from digital stores

War for Cybertron, Transformers Devastation and more no longer available to buy as download

Jan. 12, 2018 James Batchelor

Feature

"Console games can be for Christmas, but free-to-play is for life"

As Space Ape partners with Hasbro for Transformers, the management talk commitment

Feb. 10, 2016 Dan Pearson

News

Ubisoft gets Hasbro console license

Publisher to make games based on Monopoly, Scrabble, Trivial Pursuit, and more for current and next-gen hardware

Aug. 7, 2013 Brendan Sinclair

News

Hasbro grows game business

Toy company reports gave revenue up 19 per cent year on year

July 23, 2013 Rachel Weber

News

Hasbro buys majority stake in Backflip

Toy maker pays $112 million for 70% of mobile studio behind DragonVale, Paper Toss

July 8, 2013 Brendan Sinclair

4 comments

News

Hasbro wrestles D&D license from Atari

Case settled out of court, Atari will continue to develop under D&D license

Aug. 16, 2011 Matthew Handrahan

News

Jagex partners with Hasbro for Transformers MMO

Online game set for Western release in 2012

March 14, 2011 Matt Martin

6 comments

News

Atari sued over D&D licensing agreement

Hasbro files complaint against company for contract breaches

Dec. 18, 2009 Kath Brice