Electronic Arts is looking to acquire or partner with developers based in Japan to help it expand in the region, according EA Asia president Jon Niermann.
The power of videogames to propel new artists to potential stardom via huge audiences has now outstripped other media, such as radio, among the youth markets of today.
Electronic Arts, Nintendo and Sony will all have a significant presence at this year’s Games Convention Asia, with a number of game titles and hardware platforms on display.
Classic titles such as Monopoly, Scrabble and Yahtzee are set to be invigorated as part of a new deal that will see exlcusive global publishing rights of a number of Hasbro properties handed to EA.