deltaDNA

News

DeltaDNA: In-game ads beginning to catch IAP as viable revenue stream

Study indicates that both casual and core mobile free-to-play games are making an increasing percentage of their revenue from ads

Dec. 17, 2018 Rebekah Valentine

Feature

DeltaDNA: Increase in casual spenders for F2P games resulting in more balanced revenue sources

Strategy and casino games lead player spending, while action game spending is down overall in spite of Fortnite

Sept. 10, 2018 Rebekah Valentine

News

Women are most valuable mobile gamers - DeltaDNA

Analytics firm finds lifetime value of average female player is 44% higher than that of average male player

Dec. 18, 2017 Brendan Sinclair

Feature

DeltaDNA: Whales don't respond to expensive items

New data shows that, "very expensive individual items or bundles will not make an impact" on monetisation

April 29, 2016 Matthew Handrahan

Why successful F2P games need personalization

Feature

David Zemke joins DeltaDNA in North America

Exec brings experience from Rovio, Konami, EA, LucasArts, DeNA and SEGA

Dec. 3, 2015 Dan Pearson

Feature

Mobile study reveals F2P gender preferences

FPS titles 90% male, hidden object 90% female, says DeltaDNA

Nov. 18, 2015 Dan Pearson

Feature

Research firm says iOS 9 adoption rates running around 45%

deltaDNA says newer devices more likely to switch, but many people cautious

Sept. 29, 2015 Dan Pearson

How data has redefined the role of the game marketer

Feature

DeltaDNA expands with first US office and new key hires

New San Francisco base to spearhead growth in America

Jan. 15, 2015 Dan Pearson

News

deltaDNA releases free, unlimited academic licence

Abertay University first to sign up for analytics tool

Nov. 13, 2014 Dan Pearson

deltaDNA

DeltaDNA: In-game ads beginning to catch IAP as viable revenue stream

Sponsored | How to engage customers in free-to-play games

DeltaDNA: Increase in casual spenders for F2P games resulting in more balanced revenue sources

Women are most valuable mobile gamers - DeltaDNA

Sponsored | Unlocking the benefits of the whole game economy

Sponsored | 6 reasons to use game analytics and real-time marketing in premium mobile games

DeltaDNA: Whales don't respond to expensive items

Sponsored | Why successful F2P games need personalization

David Zemke joins DeltaDNA in North America

Mobile study reveals F2P gender preferences

Sponsored | Mobile marketers talk strategy

Research firm says iOS 9 adoption rates running around 45%

Sponsored | How data has redefined the role of the game marketer

Sponsored | How intelligent in-game ads can change free-to-play

Sponsored | How to impress new players in free-to-play games

DeltaDNA expands with first US office and new key hires

deltaDNA releases free, unlimited academic licence

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