News
Applovin no longer looking to pursue Unity deal
Platform retracts merger offer as engine maker moves forward with competing firm
AppLovin
News
Unity rejects AppLovin merger offer
Board of directors unanimously turns down unsolicited offer in favor of continuing with its own IronSource acquisition
News
AppLovin offers to merge with Unity
Non-binding proposal contingent on engine maker backing out of deal to acquire IronSource
News
AppLovin and Adjust lay off 12% of their workforce
A spokesperson for the mobile firms talked about "a difficult and prudent decision"
News
AppLovin buys earlier Wordle game
Developer Steven Cravotta previously donated $50,000 to charity after viral word game boosted his app
News
AppLovin IPO raises $1.8bn
Offering values the mobile games firm at nearly $30 billion, shares to be listed on NASDAQ Global Select Market today
News
Game of War developer Machine Zone acquired by AppLovin
AppLovin will move its headquarters to studio's Palo Alto office
Stub
AppLovin invests in Redemption Games
San Diego studio takes strategic investment in its title, Sweet Escapes
Stub
AppLovin invests in Belka Games
Strategic stake in Clockmaker dev is AppLovin's third investment in a game developer
Feature
Why you need to get your game loop right | Opinion
AppLovin's Carl Livie looks at hyper casual titles that can teach developers how to hook players instantly with a compelling mechanic
News
AppLovin: Mobile users play games 3-4 times per week on average, but are reluctant to identify as gamers
US, UK mobile users most commonly play games to pass the time, relax, and relieve stress
Feature
What does it take to reach No.1 on mobile?
AppLovin's Lion Studios shares its secrets of success as it pushes indie title Flip Trickster to the top of the charts
Stub
AppLovin acquires Max
In-app header bidding solution will become Max by AppLovin, will be integrated into platform
News
AppLovin' takes $400 million investment
KKR & Co investment is based on a $2 billion valuation of the mobile marketing firm
News
AppLovin launches publishing division Lion Studios
Pre-launch phase has already seen multiple successful releases, including Love Balls and Weave the Line
News
AppLovin abandons acquisition plans, opts for $841m debt financing
Orient Hontai Capital invests further into mobile marketing firm, after US government questions previous takeover bid
Feature
A beginner's guide to boosting Lifetime Value
Server-side development, balanced difficulty and weekly events - AppLovin MD Johannes Heinze on increasing LTV in mobile games