More instruments are likely to be added to Activision's Guitar Hero franchise in 2008, as the company grows the brand to tackle competition from EA's impending Rock Band release.
Activision has signed an exclusive partnership with Gibson Guitars to feature over 20 of the manufacturer's instruments in the upcoming Guitar Hero III: Legends of Rock.
The managing director of developer Splash Damage has revealed that PC shooter Enemy Territory: Quake Wars will use in-game advertising to help pay for the costs of the game after release.
Activision has closed down the Californian studio of Vicarious Visions, part of the team responsible for the publisher's number one Spider-Man franchise.
Sales of Guitar Hero II and Call of Duty 3 have helped Activision more than double its profits for the latest financial year from USD 40.3 million (EUR 29.9m) to USD 85.8 million (EUR 63.8m).
In the latest round of financial results, Midway has revealed that its revenues fell in the first three months of 2007, while Activision announced record revenues for the same period, and its whole fiscal year.
Activision has appointed a new senior vice president of European publishing, with ex-EA exec Joerg Trouvain taking the role previously held by Tricia Bertero, who now returns to the US.
Following the emergence of rumours that Activision has acquired Irish software developer DemonWare, <i>GamesIndustry.biz</i> has learned that the reports are true.
Activision expects record revenues of US $823 million (EUR 636.7m) for the third quarter, driven by sales of four key titles in the publisher's portfolio.
Activision has failed to file a financial report for the quarter ending September 30 before deadline, leaving the publisher at risk of being delisted from the NASDAQ stock market.
Capcom has ended its distribution partnership with THQ in Australia, and opted for a similar relationship with Activision to ship its games to retail stores.
Activision's net revenue for the second quarter ending September 2006 have dropped to US $188.2 million, down from US $222.5 million during the same period in 2005.
Activision has released better than expected financial results for the second quarter of the fiscal year, with net revenues reaching US $188.2 million (EUR 148.7 million), a 45 per cent increase over the company's prior outlook of US $130 million (EUR 102