News
World of Warcraft hits 11.5 million subscribers
Lich King expansion helps all-conquering MMO to scale new heights
Activision Blizzard (Page 44)
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Analyst issues discount price warning
Colin Sebastian concerned by the risk of lower pricing heading into 2009
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Lich King tops US PC chart
World of Warcraft expansion heads the list of triple A, Sims and casual titles
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Activision signs 18-game ad deal with Massive
In-game ads firm also ties up exclusive deal for Blizzard's Battle.net
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US publisher stock rises beat market gains
Shares in EA, Activision, Take-Two and THQ all rise above the market average
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Wrath of the Lich King breaks first day sales record
Blizzard's second expansion sells 2.8 million units to become the fastest-selling PC title ever
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Blizzard bans 350,000 Battle.net accounts
Initial 30-day ban from the online service could result in permanent ban over use of third-party hacks
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Sierra games cut for not exhibiting "potential to be exploited", says Kotick
Plans to offer Guitar Hero user-generated content on "subscription basis" also hinted at
Feature
Blizzard's Frank Pearce
Senior vice president talks about the MMO market, talking to fans, Battle.net and WoW expansions
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Blizzard: Achievements in the online space taken for granted
Online projects are a "huge, difficult undertaking" says Frank Pearce, senior vice president
Feature
Blizzard Wizard
Blizzard COO, Paul Sams, discusses WAR, underestimating launching MMOs and the value of loyal customers
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Blizzard: Companies underestimate launching new MMOs
CEO admits studio also failed to anticipate logistics of launch; yearly Warcraft expansions "still the ideal goal"
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Publisher stocks rebound on confident markets
Government action on banks helps add more green to financial picture
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Activision suing Call of Duty pirates
Six cases brought to bear on possible CoD3 file-sharers since 2007
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Activision acquires UK studio FreeStyleGames
B-Boy developer to work on new music games and Guitar Hero content for publishing giant
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Kotick hits back at Warner Music
Activision Blizzard's CEO says music companies need to appreciate the market videogames has opened to them
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Blizzard to bring more key properties to China
While a deal with AMD will see its games bundled with ATI graphics cards
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Warner wants more money for music games
The world's third largest music company will ask music videogame makers to pay more for licenses
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Diablo III art director resigns
Blizzard confirms Morrisroe's departure from the company to start a business outside the games industry
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Warhammer: Age of Reckoning release date announced
EA's challenger to World of Warcraft will launch on September 18 - UPDATED
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WoW launches in Russia
Blizzard opens five new realms localised to the region and offers free character transfers
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Blizzard to unveil cross-game Achievements system
A score for users' accounts will be tallied from StarCraft II and Diablo III rewards as well as Wrath of the Lich King
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Morhaime: WoW can still grow
New content and cost-barriers to competitors will allow the MMO's subscribership to increase
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Ludlum estate reacquires Bourne game rights from Vivendi
Activision Blizzard continues to offload titles from its recently acquired Sierra portfolio
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Vivendi UK to bear the brunt of Actiblizz redundancies
Some staff may be able to apply for new positions; Sierra titles to be axed?