CODEMASTERS SHIFTS RACING INTO HIGH GEAR WITH GRID
GRID™ Confirmed as Official Title for Next Evolution of Codemasters' Popular Race Driver™ Series
Burbank, CA - Thursday, November 29, 2007 - Codemasters® today announced GRID as the full and official name for the game formerly introduced under the working title Race Driver One. An all-new racing experience from Codemasters Studios, creators of the DiRT and Race Driver series, GRID is due out in mid 2008 and will deliver a step-change in the racing genre.
"GRID is all about the race," said Gavin Raeburn, Executive Producer, Codemasters Studios. "The next iteration of our DiRT engine combined with a decade of experience in developing driving games enables us to put players at the center of the action like never before. Damage, packed grids, intelligent opposition and unprecedented race day atmosphere will combine to deliver an experience like no other."
GRID takes players to dramatic and beautifully realized race locations over three continents to compete in an unprecedented variety of racing events. Packed with the most powerful race cars - new and classic, circuit and drift - players will compete to conquer the most prestigious official race tracks and championships then beyond to compete in challenging city-based competitions, and then on through to road events and urban street races.
"GRID is set to capture every single racing moment, right from the starting grid to the checkered flag, and concentrates these moments into an intense and dramatic race experience," said Ralph Fulton, Chief Game Designer, Codemasters Studios. "The drama, the rivalries, the aggression and the crashes; this is not a game about collecting cars or spending all of your time in the front-end tuning suspension settings or designing liveries. We want to make racing exciting again."
Gamers will compete on Europe's greatest official race tracks in prestige Marques including Aston Martin, Koenigsegg and Pagani. Iconic cities across the U.S, including San Francisco, Washington DC and Detroit - each with their own atmosphere and events - will play host to diverse street races, where high-performance V8 muscle cars set the pace in aggressive, closely fought pack competitions. And in the Far East, Japanese racing culture sets the tone where night races, including Drift racing, takes drivers through neon illuminated cities and to outlying mountain roads. There's also the opportunity to compete in races that operate on the fringes of legality in the back streets and industrial areas of Yokohama.
GRID is being developed for the Xbox 360® video game and entertainment system from Microsoft®, the PLAYSTATION®3 computer entertainment system and Games for Windows®, and is currently rated "RP" (Rating Pending) by the ESRB. To register for future driver briefings and get a place on the grid, be sure to visit www.codemasters.com/grid.
About Codemasters
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company's dominant brands include DiRT, Overlord, Clive Barker's Jericho, Race Driver / GRID, and Operation Flashpoint. Codemasters is headquartered in Warwickshire UK, with North American operations based in Burbank, Calif. The company also maintains operations in Germany, France, Spain, and Benelux. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com.
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MacLean Marshall
Codemasters, Inc.
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