Codemasters pulls Colin McRae ad campaign

Codemasters has confirmed to GamesIndustry.biz it has pulled a major advertising campaign for the PlayStation 3 version of Colin McRae: DIRT.

The publisher has cancelled the TV campaign as a sign of respect following McRae's death last weekend.

"With consideration to and in agreement with McRae's family, there was a stop put on the TV ads that were planned to run on Sky channels at the weekend and through this week," said a spokesperson for Codemasters.

"All media owners contacted were understanding and cooperative," said the company

Codemasters released a statement earlier in the week, paying tribute to the "inspirational" McRae, who has worked closely with the firm on multiple racing games.