Co-Founder Of Toy:Lobster Simon Jones Quits Company To Start Marketing Agency, Peppermint M

FOR IMMEDIATE RELEASE

Surrey, United Kingdom - 21st August 2006 - Co-Founder of The Toy:Lobster Company, Simon Jones, announced his departure from the Heathrow-based toy maker today and the inception of new marketing company, Peppermint M.

Peppermint M offers a marketing consultancy service covering all aspects of corporate marketing including PR management, media planning and buying, creative services and project management. The company plans to specialize in the toy, video game, licensing and mobile entertainment categories.

Peppermint M director, Simon Jones, commented, "As each market gets more developed it becomes increasingly difficult for some firms to compete. We offer to act as their internal marketing department or Marketing Director which allows them to shape and deliver their key messages without the overhead of adding staff, or taking-on specialist agencies with high retainers".

Jones is an experienced Marketing Director with many years experience crossing several sectors including toys (Toy:Lobster and JAKKS Pacific), video games (THQ, Activision and Telstar) and publishing (Europress and Maverick Magazines) and he has managed some of the biggest licenses in each sector.

You can find out more about the new company at its website; www.peppermintm.co.uk or by emailing Simon ( simon.jones@peppermintm.co.uk)

For further information please contact:

Simon Jones, Peppermint M Ltd.

Tel: +44 (0) 7889 162939

Fax: + 44 (0) 1483 797574

Email: simon.jones@peppermintm.co.uk

This release was issued by PEPPERMINT M, a marketing company specialising in the mobile entertainment, toy, video games and licensing sectors.

For more information see: www.peppermintm.co.uk

-- About Peppermint M --

Peppermint M are a full-service marketing agency specialising in the mobile entertainment, toy, video game and licensing markets. The Company is run by Simon Jones a Marketing Director with many years experience in those markets. Peppermint M offers its clients a similar service to an internal Marketing Director but without the overhead. The company's website is located at: www.peppermintm.co.uk