ClearImage Expands Interactive Entertainment Division
RESEARCH TRIANGLE PARK REGION, N.C. (September 21, 2006) - ClearImage, a full-service marketing, public relations, and business development firm for the entertainment software industry, today announced that it has hired Dana Cowley to direct the firm's interactive entertainment activities.
Cowley will drive marketing, public relations and business development strategies for the firm's North American clients, which include Emergent Game Technologies and 3Dsolve. Emergent Game Technologies is the creator of the Gamebryo Element, a 3D engine that powers hit games including The Elder Scrolls IV: Oblivion and Sid Meier's Civilization IV. 3Dsolve is a leading simulation and entertainment software company whose founders helped launch Tom Clancy's Red Storm Entertainment.
Cowley will also further develop ClearImage's innovative marketing platform, which was created to help European companies increase their brand and exposure within the North American computer gaming market. Through creative tradeshow and media relations activities, ClearImage has implemented successful programs for organizations like Moscow-based Play Ten Interactive and the Isle of Man Government.
Cowley holds a degree from the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. Before joining ClearImage, Cowley served as marketing and communications manager for Chapel Hill-based Octagon Entertainment, a global developer and publisher of computer and video games, where she managed corporate communications, sales support marketing, and North American retail publishing.
Cowley is the co-founder of the Triangle Chapter of the International Game Developers Association (IGDA), a nonprofit professional society with over 70 chapters worldwide. She is also serving her second term as the vice president of membership for the Triangle Chapter of the American Marketing Association (AMA), one of the largest professional organizations for marketers.
About ClearImage
ClearImage is a full-service marketing, public relations and business development firm located in Raleigh, N.C. The company combines big agency thinking with small firm attention to deliver high-impact programs that generate positive, consistent exposure, increase sales and build brands. Whether implementing media relations programs, executing targeted business development activities or helping companies understand and communicate more effectively with their customers, ClearImage consistently delivers effective solutions to its clients. For more information, please visit www.clearimagepr.com.