CityEngine

For Immediate Release

June 23, 2010

Procedural Inc. today introduced CityEngine 2010, the latest version of its city creation software based on unique procedural techniques. The main novelties are interactive editing of dynamic city layouts, node-based rule authoring, and a sketching tool for facades. The software was awarded Killer Technology by the 3D World magazine and is used by companies such as Pixar, Dreamworks, Foster+Partners, Zaha Hadid, Rockstar North, Blizzard, Microsoft, IBM, MIT, Harvard, Stanford, and municipalities all around the world.

"CityEngine 2010 lets you create smart 3D cities! They are intuitively to control, flexible to interactive manipulation and can be completely driven by GIS data." says Pascal Mueller, CEO of Procedural Inc. "Users from all industries benefit from smart 3D cities generated with CityEngine, ranging from Masdar City, the first zero energy city ever planned, to feature films by studios such as Pixar or Dreamworks. And due the new node-based rule editor, also users without scripting knowledge can now use the unlimited power of procedural modeling - without being restricted to pre-defined typologies or technical constraints."

New Key Features in CityEngine 2010:

#1: Dynamic City Layouts (intuitive and interactive modification of urban structures on all levels)

#2: Node-based Rule Editor (visual programming interface for procedural modeling beginners)

#3: Facade Wizard (practical visual sketching tool for facades)

Furthermore, Procedural Inc. introduces new attractive licensing models for freelancers and students: CityEngine INDIE for $495 and CityEngine STUDENT for $149. A complete list of the new features and pricing can be found on http://www.procedural.com.

About Procedural Inc.

Procedural Inc. is an innovative software company located in Zurich, Switzerland, and is creator of the world’s foremost procedural urban modeling technology. With CityEngine, Procedural Inc.’s graphics experts have developed a radically different 3D application that allows professional users in urban planning, architecture, GIS and entertainment to efficiently create smart 3D cities.

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CityEngine is a registered trademark of Procedural Inc. Other product and company names herein are trademarks of their respective owners.

High-resolution images:

http://www.procedural.com/company/press_room.

For more information, press only: Procedural Inc.

Dominik Tarolli, +41795633881, dominik.tarolli@procedural.com