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Chris Lee joins innovative new studio FreeStyleGames

Former Criterion VP appointed Commercial Director of UK independent developer.

22nd February 2006. Warwick, UK. FreeStyleGames, a dynamic and ambitious new independent game development studio today announced the appointment of Chris Lee as Commercial Director, taking responsibility for the strategic growth of the business. Lee previously held the position of Vice President of Criterion Software, running the worldwide RenderWare 3rd party sales & marketing division.

During his five years with Criterion Software Lee signed leading franchises including GTA, Tony Hawk, Mortal Kombat and Call of Duty to adopt RenderWare and increased the worldwide user base from 2% to 25% of all console games in development.

Chris Lee, Commercial Director of FreeStyleGames commented: "My role at Criterion gave me the opportunity to work with many of the industry's most successful development teams across the world. It provided a unique insight into what differentiates the genuinely triple A studios. FreeStyle has what it takes in abundance. They are an extraordinarily talented team, whose innovation and passion are infectious; both within the team and to anyone they meet. I'm looking forward to helping them achieve the success they deserve and that the games industry needs."

Jamie Jackson, co-founder of FreeStyleGames added, "It's exciting times at FreeStyle, with the progress we're making on the game, and the forthcoming announcements, the team are really stoked. In addition to all that we're delighted to have Chris on board, we've known him for a while and his track record in the industry speaks for itself. His appointment shows how serious we are about establishing FreeStyle as a major player in the worldwide development community."

FreeStyleGames, founded by an experienced management team including David Osbourn and Jamie Jackson is about to announce its first title, due for release on PlayStation®2 and PlayStation® Portable later this year. FreeStyle currently employs 26 staff with plans to expand over the next 12 months.

For further information please contact: Alison Beasley, Lincoln Beasley PR. www.lincolnbeasley.co.uk T: +44 (0) 1608 645756 M: +44(0)7966 449130 or visit the company's website: www.freestylegames.com

About FreeStyleGames

FreeStyleGames is one of a new wave of groundbreaking European development studios. Founded by a highly talented and experienced team, the company is re-inventing independent development. FreeStyleGames employ ambitious people and encourage fun & adventurous lifestyles to delivering fresh, original & innovative console intellectual property for a new mass market audience. FreeStyleGames is based in Warwickshire, UK and currently employs 26 staff.

More information about FreeStyleGames can be found at http://www.freestylegames.com

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