Child's Play fund raising tips over $1.5m for 2011
Over $10 million raised worldwide in industry charity's lifetime
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Games industry charity Child's Play has raised over $1.5 million in 2011 alone, with over $10 million made in donations since the body's formation in 2003.
The charity has made a target of $2 million in total for donations for the year, which it hopes to achieve with a busy December of events.
The charity provides toys and games for children's hospitals, largely in the US, providing entertainment and a distraction from illness and painful treatments.
Donations to the cause can be made at the organisation's website.