Character Communications/Tiga deal

20th November 2008

Immediate news release

Character Communications is the first PR and communications company to join Tiga.

Established in January 2007 by Kristien Wendt, Character is a branding and communications consultancy focused specifically on the games industry. For over 10 years, Kristien developed a successful career in advertising, working for clients such as Alfa Romeo and SKY, before joining Rebellion as their head of communications in 2004. Character has a range of clients and continues to responsible for all of Rebellion’s communications, including advertising, promotion and game launches.

Kristien Wendt, Director of Character Communications, says “Becoming the first PR and communications company to join Tiga is very important to us. The UK’s interactive entertainment industry is one of the most exciting, dynamic and innovative in the world, and companies that recognise the advantage of raising their profile and that of their products, will benefit, even in the current economic climate. Character is in the best position to offer essential communications services to Tiga members and the UK games community, and we look forward to adding value to the evolving Tiga network.”

Richard Wilson, CEO of Tiga, says ““Character Communications has a vision for games developers: they believe developers can be masters of their own destinies. Alternatives routes to market, development of new ideas and IPs and game innovations need confident communication to industry and consumers alike. This requires a balance of industry experience and marketing expertise. Character knows how games development works. They also know how to communicate effectively, creatively and confidently within limited budgets. Character has already made an important contribution to the work of a number of game developers and will continue to do so in the future.

“In a world where games have become more popular than music and DVDs, Tiga is also changing. We are engaging more effectively with politicians and with policy makers, we are raising the media profile of the video games industry and, as demonstrated by Character’s decision to join Tiga, we are expanding the range of disciplines and services available to Tiga members.

“With the services Character provide, our members will have access to a level of communications professionalism relatively few companies currently embrace. Working with the services that our affiliate network offers, developers will be able to represent themselves and the industry as a whole effectively and competitively.”

For further information, visit www.tiga.org and www.charactercomms.com.

Ends:

Notes to editors:

Tiga

1. Tiga is the national trade association that represents games developers in the UK and in Europe. We have 160 members, the majority of whom are either independent games developers or in-house publisher owned developers. We also have outsourcing companies, technology businesses and university departments that are members.

2. Tiga’s vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that Tiga members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

3. For further information, please contact: Dr Richard Wilson, Tiga CEO on: 0845 0941095; Mob: 07875 939643; or: Email: richard.wilson@tiga.org.

Character Communications Ltd.

1. For further information, please contact:

Kristien Wendt, Director, Character Communications Ltd

Tel: 01376 322621; Mob: 07876 252811; or: Email: kristien@charactercomms.com.