Celador International and Glu Mobile Launch "Who Wants To Be
A Millionaire? 2nd Edition"
Fourth title in multi-million seller series to launch on
mobile phones in Europe
London, UK - 4 July, 2006 - Glu Mobile, a leading developer and
global publisher of mobile entertainment, and Celador
International today announced the launch of the
much-anticipated "Who Wants To Be A Millionaire? 2nd Edition."
Today's launch follows the success of the original title, which
sold more than one million units in the first eight months of
launch and secured the top spot on the official Entertainment
and Leisure Software Publishers Association (ELSPA) mobile
games download chart. "The 'Who Wants To Be A Millionaire?'
franchise of games has been immensely successful on the mobile
platform, and we're thrilled to bring the new and improved game
to mobile gamers throughout Europe," said Kristian Segerstråle,
Managing Director, EMEA, Glu Mobile. "The combination of great
gameplay, the strength of the 'Millionaire' brand, and people's
love of trivia make this title a must-have, and its popularity
reinforces Glu's ability to bring the very best casual games to
mobile." "Who Wants To Be A Millionaire? 2nd Edition" features
all new questions, more trivia teasers, enhanced graphics and
the familiar format and lifelines of the popular TV show. In
addition, players can now compete in the "fastest finger first"
round in which the faster players answer, the higher their
score. Players can also upload their high scores online to show
off their trivia knowledge and millionaire status. "Glu's
reputation for creating exceptional games for the mobile
platform has surpassed our expectations," said Selma Turajlic,
Head of Interactive at Celador International. "'Who Wants To Be
A Millionaire? 2nd Edition'" brings the gameplay and trivia
that has made the title successful and enhances it for an even
greater experience." "Who Wants To Be A Millionaire? 2nd
Edition" is the fourth title Glu has launched in partnership
with Celador International, one of the world's most successful
entertainment brand licensing companies. About Celador
International Celador International specialises in the
development, distribution and licensing of some of the world's
most successful television and entertainment properties, and is
comprised of six operating divisions: Format Sales &
Distribution, International Production, Licensing and
Marketing, Interactive, Kids Programming and Brand Alliances.
Working with a range of international partners, Celador
International's strategic business objective is to build
sustainable value and exploit the worldwide commercial
potential within its unrivalled portfolio of brands. About Glu
Mobile Glu Mobile is a leading developer and global publisher
of mobile entertainment. Glu's portfolio of games, ringtones,
wallpapers and information applications include both original
titles and entertainment based on major brands from Atari,
Cartoon Network, Celador International, FOX Sports Interactive,
Harrah's, Hasbro, PlayFirst, PopCap Games, Sega and Twentieth
Century Fox. Based in San Mateo, California with offices in
Hong Kong, London and Manchester, Glu is funded by top venture
firms NEA, BA Venture Partners, Granite Global Ventures, Sienna
Ventures and Globespan Capital Partners, and by Time Warner
Investments. Recently Glu acquired the UK-based mobile
entertainment company iFone, adding SONIC THE HEDGEHOG,
MONOPOLY, and ATARI Classics to its portfolio. Consumers can
find fresh entertainment created exclusively for their mobile
phones wherever they see the 'g' character logo or at
www.glu.com. # # # GLU MOBILE, GLU, and the 'g' character logo
are trademarks of Glu Mobile. All other names and trademarks
are trademarks or registered trademarks of their respective
owners. For more information please contact: Yvette Dore Head
of Press and PR Celador International Tel: +44 (0) 20 7845 6836
Email: ydore@celador.co.uk Emma Brown PR Manager Glu Mobile
Tel: +44 (0)161 827 8200 Email: emma.brown@glu.com
