Capcom(R) Appoints Charles Bellfield As Vice President Of Marketing
Game Industry Veteran to Drive Marketing Initiatives for US Division
SUNNYVALE, Calif. - June 12, 2006 - Capcom®,
a leading worldwide developer and publisher of video games,
today announced that Charles Bellfield has joined the
executive management team in the role of vice president of
marketing for the USA headquarters. In this capacity, he will
oversee the company's strategic and operational marketing
efforts including brandand product management, publicity,
customer service, e-commerce and the website. Bellfield's
appointment is key to Capcom's global initiative of building
upon its growing portfolio of original franchises.
"Charles' expertise and passion is a welcome addition to our
strong management team as well as the Capcom global family,"
said Hiroshi Tobisawa, president of Capcom Entertainment,
Inc. "As we look to expand our North American presence, he
will be instrumental in driving our consumer marketing
campaigns and outreach in order to meet our worldwide
objective of continued growth."
Bellfield joins Capcom with an impressive marketing and
communications background which spans more than 13 years,
bringing extensive experience within the consumer productand
technology markets. Most recently he was the global head of
communications at Autodesk, Inc. where he created and managed
the company's corporate and industry communications programs.
Preceding that assignment he served as Senior Vice President
at Edelman Public Relations, managing a number of high
profile consumer projects for clients including Microsoft and
Unilever. He also worked for five years at SEGA of America,
Inc. as Vice President, Strategy & Corporate Affairs
where he lead marketing andcorporate communications for the
launch of the SEGA Dreamcast and managed corporate marketing
during the company's transition from console manufacturer to
a software publisher. Bellfield graduated from University
College London in 1993 with a bachelor'sof science degree in
Economics.
Capcom is a leading worldwide developer, publisher and
distributor of interactive entertainment. Founded in 1983,
the company has created world renowned franchises including
Resident Evil, Street Fighter, Mega Man, Breath of Fire,
Devil May Cry and the Onimusha series. Headquartered in
Osaka, Japan, the company maintains operations in the U.S.,
United Kingdom, Germany, Tokyo and Hong Kong. More
information about Capcom and its products can be found on the
company's web site at www.capcom.com.
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Capcom, Mega Man, Resident Evil, Onimusha, Devil May Cry and
Breath of Fire are either registered trademarks or trademarks
of Capcom Co., Ltd., in the U.S. or other countries. Street
Fighter is a registered trademark of Capcom U.S.A., Inc. All
rights reserved. All other marks are the property of their
respective owners.