CampFu

NEW YORK CITY, NEW YORK - April 28, 2009 - Rebel Monkey ^TM , a Manhattan-based entertainment company best known for CampFu, a browser-based Casual Massively Multiplayer Online (Casual MMO) community, today announced that the site has reached in excess of 100,000 registered players since its late February 2009 launch, demonstrating swift growth and market traction. CampFu users come from 110 countries worldwide, spending on average over 60 minutes playing games and socializing on the site.

The CampFu community gets to engage with a variety of online activities and features, including real-time multiplayer games, a virtual CampGround, chat, hundreds of virtual goods, and fashion-forward avatars that are persistent both in-game and in-world. In CampFu's free-to-play eco-friendly environment, it’s the real-time co-op games set it apart – offering players new levels of online gameplay collaboration, enabling the natural formation of teams and alliances that carry over into the CampGround.

"CampFu is a fun and fresh online hang-out that is different from anything else out on the market,” said Margaret Wallace, CEO of Rebel Monkey. "Players have really responded to the look of our avatars and that you can actually use your avatars inside of the games in real-time – unlike a lot of online multiplayer sites out there where avatars are usually relegated to the sidelines.”

Still several weeks shy of its first 100 days as a live service, CampFu has attracted an incredible range of players including teens, online gamers and people who enjoy social networking and being a part of online communities. With an estimated 231 million casual gamers worldwide and an expected 180 million registered users of virtual worlds such as Club Penguin or Habbo Hotel, Rebel Monkey stands at the nexus of several exciting market trends.

CampFu is powered by the company’s Monkey Wrench multiplayer gaming platform. Claiming to own the real-time co-op gaming space, “if you want to play as a group with your avatars inside of a real-time casual gaming environment, you are really only going to find that at CampFu,” adds Rebel Monkey CCO, Nick Fortugno. “Expect more kinds of real-time co-op games to come – exploring deeper levels of team play and collaboration.”

To commemorate this 100,000 user milestone, Rebel Monkey will be launching new parts of the CampFu CampGround and a full site re-design this week. More co-op games, social networking features and ways to customize your avatar and cabin are coming later this spring. To explore CampFu, visit www.CampFu.com.

About CampFu

CampFu is a new class of online entertainment – incorporating casual games, co-op play, online collaboration and social networking. CampFu provides players with fun avatars, a personalized cabin, access to the CampGround world, an online profile, a virtual goods store, both time-based and cash-based currencies (Tickets and FuCash TM) – all in the context of real-time co-op games. CampFu is powered by the Monkey Wrench gaming platform. Its architects have backgrounds from companies including Shockwave.com, Sun Microsystems, Skunk Studios and gameLab. You are invited to explore CampFu and learn more at www.CampFu.com. Parent company Rebel Monkey is online at www.RebelMonkey.com.

Contact

Rebel Monkey Press Office

press@rebelmonkey.com

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